#Japan #Tokyo #IN MIST #Incubate Harbor #Mintel Award

IN MIST Recognized for Innovation in Health Supplements

Incubate Harbor, a Tokyo-based company, proudly announces that its mist supplement brand, IN MIST, has been awarded the prestigious Mintel Most Innovative 2026 award for the food and beverage sector in Asia. This accolade, presented by the global market research firm Mintel, recognizes groundbreaking new products across consumer goods, with specific emphasis on beauty, food and beverages, and household items.

What Sets IN MIST Apart

The Mintel Most Innovative award is dedicated to highlighting pioneering products that resonate with consumer needs. IN MIST has emerged as a standout by introducing a new format for supplements, utilizing a mist spray to deliver essential nutrients. Unlike traditional supplements, which are often available in pill or liquid form, IN MIST can be easily administered by spraying directly into the mouth. This innovative approach caters to busy lifestyles, offering a convenient way to integrate nutritional supplementation into daily routines without the need for water or swallowing pills.

The concept of IN MIST is designed around the idea of “transforming beauty and health habits in just one second.” This easy-to-use mist enables consumers to take their vitamins effortlessly, making it perfect for those who find conventional supplements difficult to manage. The compact design allows for easy transport, ensuring that individuals can maintain their wellness practices whether at home, at work, or on-the-go.

Industry Recognition

Megan Stanton, the Food and Drink Insights Director for Mintel in the Asia-Pacific region, commented on the high relevance of IN MIST for today's active consumers. She noted that “the ability to conveniently and consistently supply vitamins in one action resonates well with busy individuals. This innovative mist delivery method, combined with a container structure that minimizes air exposure, enhances the stability of the nutrients.”

This award-winning product saw a remarkable response after being featured on the YouTube program “Shops of Tomorrow,” leading to the sale of approximately 35,000 units in just 15 days.

The IN MIST Support System

IN MIST was born out of the desire to offer an alternative to those who struggle with traditional supplement forms. Its development was initiated to address the challenge faced by many—finding it difficult to consume pills or capsules. The aim was to create a product that could seamlessly fit into anyone’s health and beauty regimen, ensuring that everyone could access essential nutrients without the hassle of conventional methods.

Availability and Market Reach

IN MIST has garnered a strong following, particularly among health-conscious women in their 20s and 30s. Besides direct availability on several e-commerce platforms including

• - Official EC
• - The Shops of Tomorrow
• - Rakuten
• - Amazon
• - Beauty clinic online stores

it is also distributed in physical retail locations such as

• - Hands (51 locations nationwide)
• - Tsutaya Electric (several stores)
• - Tsutaya Bookstore in Kochi
• - Welcia, among select pharmacies.

About Incubate Harbor

Founded in March 2024, Incubate Harbor is committed to supporting the development of new business ventures from inception to launch. Under the leadership of CEO Ryozo Kawagishi, the company focuses on creating innovative business ideas and strategies tailored for the dynamic market. For more information about their initiatives and offerings, visit Incubate Harbor.

Contact Information

For inquiries regarding this news, reach out to:
Incubate Harbor
Contact: Ryozo Kawagishi
Email: [email protected]

Zero One Booster
Email: [email protected]

Public Relations
Contact: Nao Daidoji
Email: [email protected]

With its unique delivery system and focus on consumer needs, IN MIST showcases how innovation can reshape health supplement consumption for a convenience-driven market.