Massage Envy Funds AMTA Grants to Enhance Massage Education Programs

AMTA Announces Grant Opportunity for Massage Schools



The American Massage Therapy Association (AMTA) has recently made headlines with the announcement of its seventh round of grant applications aimed at massage schools across the United States. Funded by Massage Envy, these grants are designed to support and enhance the educational landscape for aspiring massage therapists. With five grants available, each valued at $10,000, AMTA is committed to fostering the next generation of professionals within this essential health and wellness sector.

A Stronger Future for Massage Therapy


Founded in 1943, AMTA has emerged as the largest nonprofit professional association representing massage therapists, students, and educational institutions. The organization has been instrumental in promoting the benefits of massage therapy and advancing professional standards across the field. The collaboration with Massage Envy, a leader in skincare and massage services, underscores the shared goal of elevating the massage profession through education.

Todd Schrader, CEO of Massage Envy Franchising, highlighted the critical role that quality education plays in the future of the massage therapy industry. “Since 2022, we have invested $300,000 into grants for 30 institutions dedicated to preparing the next generation of massage therapists,” he emphasized.

This year's grants continue that commitment. Schools interested in applying for the funding are encouraged to complete an online application on AMTA's website. The deadline for submission is set for October 31, 2025. This initiative not only aims to attract and train future massage therapists but also to ensure that institutions have the resources necessary to graduate skilled professionals ready to serve the community.

Expanding Opportunities


Cindy E. Farrar, the National President of AMTA, expressed enthusiasm for the expanded opportunities these grants offer to massage schools and students. “Our partnership with Massage Envy reflects our commitment to advancing the profession, and we look forward to supporting many more institutions and future therapists through this initiative,” she commented. This partnership aims to create a solid foundation for schools to thrive while ensuring that students receive top-notch education and training.

Massage Envy, which operates with a franchise model, does not manage the grants or endorse specific schools. This clear separation ensures that the initiative remains impartial and focused solely on the enhancement of educational opportunities in massage therapy.

About Massage Envy


Based in Scottsdale, Arizona, Massage Envy has established itself as a frontrunner in the industry, operating in 49 states. With over 225 million services delivered since its inception, the brand has gained a reputation for offering high-quality massage and skincare services. Founded in 2002 and starting skincare services in 2008, Massage Envy continues to expand its footprint in the competitive wellness market.

About the AMTA


The American Massage Therapy Association plays a vital role in shaping the future of massage therapy. With volunteer leadership and 51 chapters nationwide, AMTA dedicates itself to advancing ethics and standards within the profession. They also work towards fair licensing across states, along with public education about the myriad benefits that come with massage therapy.

For individuals seeking qualified massage therapists or for institutions interested in applying for the grants, AMTA provides essential resources through its website, including the Massage Therapist Locator Service.

These grant initiatives not only benefit schools but ultimately enhance community wellness by ensuring a skilled workforce of qualified massage therapists. With the support of organizations like AMTA and Massage Envy, the future of massage therapy education is looking brighter than ever.

Topics Health)

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