Experience Hasselblad: Touch and Try Event in Nakano, Tokyo

Hasselblad Touch and Try Event in Nakano

Hasselblad, a renowned Swedish camera brand, is hosting a Touch and Try event at Fujiya Camera in Nakano, Tokyo on August 21st and 22nd, 2026. This exciting opportunity is organized by Sekido Co., Ltd., the official distributor of Hasselblad in Japan, led by Takayuki Oshita.

During this two-day event, attendees will have the chance to explore some of Hasselblad's most advanced photography equipment. Featuring the cutting-edge X2D II 100C camera with a remarkable one-hundred-megapixel resolution, guests can also try out the 907X & CFV 100C, which seamlessly blends classic photography with modern digital capabilities. In addition, a range of XCD series lenses will be available to test first-hand.

One of the highlights, the X2D II 100C, boasts Hasselblad's Natural Color Solution and High Dynamic Range (HNCS HDR), enabling users to capture natural and vibrant colors. With advanced phase-detection autofocus (PDAF) supported by LiDAR for precise continuous focusing and a ten-stop in-body image stabilization system, photographers can achieve sharp images even in challenging conditions. Authentication through this camera promises exceptional speed and accuracy for creative expression. Learn more about X2D II 100C here.

The 907X & CFV 100C offers versatile capabilities, allowing photographers to shift between classic analog and cutting-edge digital photography with ease. Its one-hundred-megapixel medium format sensor ensures stunning picture quality and adaptability across various photographic needs. Find out more about 907X & CFV 100C here.

Visitors can also interact with the XCD 2,8-4/35-100E and XCD 3,2-4,5/20-35E lenses, which provide a diverse range of focal lengths. The former lens excels at capturing wide-angle to mid-telephoto shots, making it suitable for everything from vast landscapes to intimate portraits. Meanwhile, the ultra-wide-angle zoom lens captures stunning imagery in various settings, from architecture to dynamic street photography. Explore XCD 35-100E here and XCD 20-35E here.

Additionally, the XCD 2,5/25V ultra-wide lens, with its compact design and precise optical engineering, allows photographers to beautifully represent their subjects from various distances. Discover more about XCD 25V here.

Event Details:

- Dates: August 21st (Friday) & August 22nd (Saturday), 2026.
- Time: 11:00 AM - 6:00 PM
- Entry Fee: Free (No reservation required)
- Location: Fujiya Camera Store, 2nd Floor, 5-61-1 Nakano, Nakano Tatsumi Building, Tokyo 164-0001

Hasselblad has a storied legacy that dates back to 1941, known for inspiring photographers through high-quality images and exquisite Scandinavian design. The brand is recognized for its role in capturing the historic moment of humanity's first moon landing and has empowered generations of artists to express their visions with unparalleled quality and innovation. Learn more about Hasselblad here.

Sekido Co., Ltd., based in Minato, Tokyo, provides comprehensive sales and support for photographic equipment and industrial devices. As the official distributor of Hasselblad since June 2023, they strive to enhance the brand's presence in the market through product sales and experiential events.

For further inquiries related to the press release, please contact us at Sekido Contact Form or call us at 03-5843-7836.

We invite photography enthusiasts and curious individuals alike to stop by and experience these incredible products up close!