#Japan #Tokyo #Yurakucho Marui #KFES #OKUDO

Discover the Excitement of Korean Culture at KFES in Yurakucho

From August 1 to August 18, 2023, visitors to Yurakucho Marui will have the chance to immerse themselves in the vibrant world of Korean culture through the highly anticipated event, 'KFES - A One-Day Korean Journey in Yurakucho Marui.' This event has made waves across various locations, including Shinjuku and Shibuya, and is now back to celebrate the fascinating flavors and products that Korea has to offer.

What is 'KFES'?

'KFES' stands as a platform for showcasing the latest and most popular items trending in Korea. This exciting event invites attendees to rediscover the charm of Korean culture through a selection of delightful shops and unique experiences that capture the essence of Korea. From innovative culinary creations to trendy fashion, 'KFES' promises a unique experience that caters to all tastes.

Featured Shops:

1. OKUDO

OKUDO, a popular cafe located in Shin-Okubo, is known for intertwining Korean trends with authentic flavors, establishing its reputation as a lifestyle cafe brand. Offering an array of meticulously crafted desserts and beverages, OKUDO creates special moments in an ambiance that inspires creativity.

During this limited-time pop-up at Yurakucho Marui, OKUDO will showcase its famous moist and chewy bagels, Instagram-worthy “Dubai Chocolate,” and fluffy marshmallow nougat. Each item is not only delicious but also visually appealing, making them perfect gifts for loved ones. Experience the inviting atmosphere of a traditional Korean cafe with every bite.

Follow OKUDO on Instagram

2. BOKHODU

BOKHODU brings the taste of traditional Korean sweets to a contemporary audience through its unique creations. Aiming to provide nostalgic yet novel flavors, this brand takes pride in sourcing high-quality ingredients and handmade warmth.

Building on its success following its first flagship store in Fukuoka and its upcoming opening in New Ouma, BOKHODU will also establish a limited-time presence at Yurakucho Marui. Among its signature offerings are the walnut balls, which are a modern twist on the traditional walnut confection 'hodugwaja,' and the sweet red bean butter balls. Both options are perfect for sharing, making them ideal souvenirs or gifts for friends and family.

Explore BOKHODU on Instagram

3. MAI OHW MAI

The name 'MAI OHW MAI' creatively reverses the phrase 'I AM WHO I AM,' embodying the brand's core message: the beauty of being true to oneself. Established in South Korea, the brand has gained significant popularity among Gen Z and Millennials, resonating through its communication of emotional strength and the importance of self-identity.

Emphasizing a connection to individual narratives, MAI OHW MAI brandishes scents that reflect personal experiences and challenge emotional barriers with a unique line of fragrances called “MARK5.” Each product is designed to enhance the beauty of everyday life. This event provides a wonderful opportunity for those who have voiced a desire to explore its offerings, featuring a pop-up store at Yurakucho Marui.

Find MAI OHW MAI on Instagram

Event Details

• - Date: August 1 (Friday) to August 18 (Monday)
• - Hours: 11:00 AM - 8:00 PM (hours may vary on the final day depending on the brand)
• - Location: 1F Event Space, Yurakucho Marui

Please be aware that operating hours could change unexpectedly, and entry into shops may be delayed during peak times. The event's content is subject to change without notice, and entry restrictions and ticketing may be implemented based on the situation.

For more information about Yurakucho Marui, feel free to visit their official website.