#Japan #Shibuya #Kewpie #Oil Sauce #Pasta Market

Kewpie's Exciting New Addition to the Pasta Sauce Lineup

Kewpie Corporation, headquartered in Shibuya, Tokyo, has recently announced the launch of its newest product, the Lemon & Salt Oil Sauce, as part of its popular Oil Sauce series designed for professional kitchens. Along with this fresh offering, Kewpie is also revitalizing two existing products: the Garlic & Red Chili and Soy Sauce & Pepper variants. These three products will cater to the increasing demand seen in a robust pasta market, especially during the summer months when lemon flavors are particularly sought after.

Embracing the Growing Pasta Trend

The Japanese pasta market has shown consistent growth recently, with increased production and import of domestic pasta, as well as rising sales of frozen pasta. As Kewpie's research indicates, this sector benefits from diverse consumer preferences, particularly in the restaurant industry, where pasta dishes can be paired with a wide variety of sauces and ingredients. The rise of deli-style offerings, partly spurred by surging rice prices, has also led to an uptick in pasta menu items, emphasizing the need for versatile and flavorful sauces.

Kewpie's Lemon & Salt Oil Sauce addresses these market demands by providing a convenient and adaptable solution for culinary professionals. This new sauce features three lemon-derived ingredients, expertly blended with cheese's richness and garlic's savory flavor, creating a zesty condiment that works beautifully not just with pasta but also as a marinade for meats, a dressing for carpaccio, or as part of various other dishes.

Suggested Dishes for the New Sauce

• - Lemon Pasta with Shrimp and Asparagus
• - Creamy Lemon Pasta

Enhanced Usability and Extended Shelf Life

In conjunction with the new product launch, the existing sauces Garlic & Red Chili and Soy Sauce & Pepper will be reformulated to enhance their usability. The company addressed concerns related to the sauces' consistency and usability, particularly the issues faced when mixing the sauces. Improvements were made to ensure these sauces mix more cohesively. Furthermore, Kewpie upgraded the aromatic profile and flavor balance, extending the shelf life significantly from five months to nine months.

Product Overview

New and Revised Product Details

1. Product Names and Details:
- New Product: Oil Sauce Lemon & Salt
- Revised Products: Oil Sauce Garlic & Red Chili, Oil Sauce Soy Sauce & Pepper
- Content: 1000ml / 9 bottles
- Shelf Life: 9 months at ambient temperature
- Pricing: Open pricing
- Release Date: February 6, 2026

Product Features:

• - Lemon & Salt: A versatile sauce that marries robust lemon flavor and refreshing aroma with the depth of cheese and umami of garlic, perfect for accentuating the original taste of various ingredients.
• - Garlic & Red Chili: A smartly crafted sauce that lets the flavors of garlic and red chili shine, enhanced with a hint of anchovy sauce for an extra layer of flavor.
• - Soy Sauce & Pepper: This sauce brings a rich soy flavor enhanced by the umami from bonito and shiitake extracts, combined with a sharp kick from black pepper, making it indispensable for enhancing any dish’s flavor.

Target Market

These products are primarily aimed at restaurants and delicatessens seeking to enhance their pasta offerings without compromising on flavor or quality.

For further information and a complete list of Kewpie’s new products for Spring 2026, please visit Kewpie's Official Site or the Kewpie Professional Division.

With these innovative additions, Kewpie is set to maintain its stronghold in the evolving pasta market, ensuring culinary professionals can create memorable dishes with ease and flair.