#Japan #Senior Living #Shinjuku #Halmeq #BS Asahi

Exciting Developments for 'HalmeQ Style'

On June 28, 2026, BS Asahi will air the second episode of the collaborative show 'HalmeQ Style: Recipes to Excite Mature Women with Gin no Marche'. This highly acclaimed program is produced in partnership with HalmeQ, Japan's best-selling magazine that celebrates the joy and vibrancy of women aged 50 and above.

A Collaboration Aimed at Senior Empowerment

HalmeQ, under the leadership of President Takao Miyazawa, has always emphasized the importance of supporting women in their 50s to live their best lives. This initiative aligns beautifully with BS Asahi's new project, 'Gin no Marche', launched in 2024, which centers on making seniors the focal point of community and social activities.

The show blends the compelling storytelling of the HalmeQ magazine with BS Asahi's broadcasting capabilities to create lifestyle content tailored for an active and diverse audience. The first episode, aired in September 2025, received rave reviews, prompting this much-anticipated follow-up.

What to Expect in the Upcoming Episode

The second episode promises to deliver rich content that includes:

• - Fashion Tips from Beauty Designer Miki Chigaya: Known for her expertise, Miki will guide HalmeQ's reader models on styling and makeup suited to different face shapes, providing invaluable insights on how to look and feel great at any age.
• - Eye Self-Care with Dr. Reiko Arita: As an esteemed ophthalmologist, Dr. Arita will share easy exercises to improve eye health, catering to the concerns of the HalmeQ audience who are keenly interested in maintaining their visual wellness.
• - Home Visits with Chef Kotera Miya: The viewers will gain an inside look at the inspiring lifestyle of renowned chef Kotera Miya, showcasing her balcony garden and cherished cooking tools, encapsulating a warm and enriched way of living.

Audience Engagement

In addition to the show's main segments, HalmeQ is opening up opportunities for its readers to get involved as models in the next episode, slated for winter 2026. This initiative not only highlights the magazine's commitment to its community but also encourages readers to maintain an active presence in the ongoing narrative of vibrant living.

Details of the Show

• - Show Title: HalmeQ Style: Recipes to Excite Mature Women with Gin no Marche
• - Broadcasting Station: BS Asahi
• - Airing Date: June 28, 2026, from 6 PM to 6:54 PM
• - Featured Guests: Actress Naho Toda, Beauty Designer Miki Chigaya, HalmeQ Editor-in-Chief Asako Yamaoka

For more information about the show and how to participate, check the official program site here.

About HalmeQ

HalmeQ is more than just a magazine; it is a community empowering women aged 50 and above by providing impactful content ranging from health and fashion to finance and interviews with notable personalities. The HalmeQ group offers a variety of services and products designed to meet the needs of its readers, distributing a catalog that includes original items, featured on its e-commerce platform and various retail locations. With unique insights garnered through its own 'HalmeQ Life Skills Research Institute', HalmeQ ensures that its product development reflects the voice of real women, garnering their continued support and trust.

For further details on the publication and associated offerings, visit the official Magazines page here.