#Japan #Tokyo #CPA #DYM #GeNiE

DYM and Genie Collaborate for a Free Online Seminar

In the ever-evolving landscape of digital marketing, companies are navigating the challenges posed by soaring Customer Acquisition Costs (CAC), commonly referred to as CPA (Cost Per Acquisition). This free online seminar, co-hosted by DYM, a web marketing consultancy based in Shinagawa, Tokyo, and Genie, a marketing technology provider located in Shinjuku, Tokyo, aims to tackle these pressing issues head-on.

Scheduled for September 8, 2026, at 12:00 PM, the seminar is titled, "Whose Fault is the Rising CPA? A Debate on Advertising Strategies vs. On-Site Engagement". It will delve into the optimal investment strategies balancing both advertising management and on-site customer engagement. Participants will gain insights on how to effectively boost their marketing ROI while grappling with the increased costs of web advertising.

Understanding the Rising CPA

In recent years, the marketing landscape has witnessed a dramatic spike in CPA. Companies are frequently confronted with the dilemma of whether to increase their advertising budgets to capture more customers or to focus on improving site user experience to enhance conversion rates (CVR).

An effective strategy must consider both perspectives. Even if companies attract high-quality users through optimized advertising targeting, a poor site navigation experience can lead to potential customers leaving before completing a conversion. Conversely, enhancing site pathways without the right audience can result in wasted resources.

This seminar will feature expert discussions led by Jin Akutsu, Executive Officer at DYM, and Kaido Iida, Executive Officer at Genie. They will explore the distinct viewpoints of advertising agencies and technology vendors, providing comprehensive insights into improving CPA through effective budget allocation and strategy decisions. The seminar will cover:

• - Advertising Management Improvements: How businesses can refine their advertising efforts to attract customers more effectively.
• - On-Site Engagement Solutions: The tools and strategies companies can leverage to enhance user experience and reduce dropout rates.

Seminar Schedule

Attendees can anticipate an engaging session structured as follows:

• - 12:00 - 12:05: Opening Remarks
• - 12:05 - 12:15: Introduction to Services by Both Companies
• - 12:15 - 12:50: Panel Discussion
• - 12:50 - 13:00: Q&A Session and Conclusion

Who Should Attend?

This seminar is highly recommended for:

• - Marketing executives feeling the strain from rising CPA.
• - Professionals striving to enhance their advertising operations yet finding barriers in CPA improvement.
• - Those uncertain about whether to increase advertising spend or invest in LP and site enhancements.
• - Practitioners who observe high dropout rates before conversions despite attracting desirable users.
• - Anyone looking to reassess their investment balance to drive better results.

Registration Details

• - Date: September 8, 2026
• - Time: 12:00 PM to 1:00 PM
• - Cost: Free
• - Format: Online

Registration Link

To register for the event, please visit: Register Here

Contact Information

For inquiries, please reach out via:

• - Phone: +81-3-5745-0200
• - Email: [email protected]

About the Companies

DYM

• - Founded: August 2003
• - CEO: Yuki Mizutani
• - Headquarters: Ohsaki, Shinagawa, Tokyo
• - Business Areas: Web services, HR tech, medical solutions, and more. Visit their website: DYM

Genie

• - Founded: April 14, 2010
• - CEO: Tomoaki Kudo
• - Headquarters: Nishi-Shinjuku, Shinjuku, Tokyo
• - Business Areas: Advertising platform, marketing SaaS, digital PR, among others. More info at: Genie