#Japan #Tokyo #Book Off #Snow Miku #Japanese Direct Marketing

Snow Miku Limited Pop-Up Event in Singapore

Japanese Direct Marketing Co., Ltd., known for its comprehensive service offerings, has announced an exciting collaboration with Book Off Corporation, a leading player in the second-hand retail space. This partnership is set to bring the beloved character Snow Miku to life through a limited-time pop-up store located in the heart of Singapore at the Courts Nojima The Heeren retail complex.

Event Details

The Snow Miku pop-up will run from November 15 to December 14, 2025, and will be situated on the third floor of the Courts Nojima store. It promises to be an immersive experience for anime fans, featuring an array of high-quality second-hand merchandise related to anime, including books, CDs, games, figures, and trading cards. This unique approach represents an evolution in both companies’ business models, integrating physical retail with engaging digital experiences, such as social media-oriented activities.

Background of the Event

With this pop-up, Book Off is venturing into the Singaporean market for the first time, leveraging its successful anime-focused retail concepts established in North America. The event is designed as a specialized anime space, fostering new and exciting opportunities for fans to connect with their favorite characters while enjoying the charm of quality pre-owned items. The pop-up aims to provide visitors a chance to make unique acquisitions, encapsulating the essence of