#Japan #Miyazaki #JAtown #Kusuriya #Hyuganatsu

A Unique Collaboration Inspired by Literature

In an exciting new offering, the direct sales site JA Town, operated by JA Zen-Noh, presents a collaborative package featuring the renowned citrus fruit "Hyuganatsu" and the celebrated novel "Kusuriya no Hitorigoto". This delightful project is a testament to the creativity of the novel's author, Hyuganatsu, whose pen name is derived from this very fruit.

"Kusuriya no Hitorigoto" has certainly made waves in the literary world, garnering an impressive sales figure of over 45 million copies across its series. The story's engaging narrative and compelling characters have made it a favorite among many readers. Now, fans of the novel can indulge their taste buds with the refreshing flavors of Hyuganatsu directly from Miyazaki Prefecture, the home of this unique citrus variety.

The Hyuganatsu fruit is celebrated for its gentle sweetness and moderate acidity, accompanied by a light, zesty fragrance that tickles the nose. This citrus is more than just a fruit; it embodies the essence of Miyazaki's rich agricultural heritage and the innovation of its local farmers. Now, through JA Town's unique collaboration, consumers can enjoy this fruit like never before—packaged with stunning designs that bring the characters of "Kusuriya no Hitorigoto" to life.

Product Details

The Hyuganatsu citrus is set to be available for purchase starting November 27, 2025. Here's a closer look at what customers can expect:
1. Release Date: November 27, 2025 (Thursday)
2. Product Link: JA Town Store
3. Available At: JA Town Shop "JA Miyazaki Tege Mahalo"
Visit the shop here

As a subsidiary of the National Federation of Agricultural Cooperative Associations (JA Zen-Noh), JA Town aims to bridge the gap between local producers and consumers, providing both fresh and seasonal agricultural products directly from their origins. The site operates under the theme "Let's live with delicious Japan," ensuring that each harvest is celebrated through its offerings.

The JA Town character, Jae-Ta, adds an extra charm to the shopping experience, symbolizing the friendly spirit of this unique marketplace.

For those who want the latest updates on seasonal agricultural products and special promotions, following the official X account of JA Town at JA Town Official X Account is a must.

This collaboration not only allows the fans of "Kusuriya no Hitorigoto" to savor the tastes inspired by their beloved characters but also showcases the excellence of Miyazaki's agricultural produce. Enjoy the delightful burst of flavor that each Hyuganatsu brings, making this a treat that is both refreshing and enriching, much like the story it celebrates.