#Japan #Tokyo #Yamagata #Kyodo Dairy #La France

Refreshing New Beverage with Yamagata's La France Pear Juice

Kyodo Dairy Co., headquartered in Chuo-ku, Tokyo, is excited to announce the launch of a new beverage, "Nippon Ale Yamagata Prefecture La France," in collaboration with the Japan Agricultural Cooperatives (JA). This refreshing drink will hit convenience stores nationwide starting August 24, offering a delightful taste of Yamagata's famous La France pears.

The brand "Nippon Ale" aims to connect producers with consumers, promoting support for local agricultural regions across Japan by delivering quality products from all 47 prefectures. With the motto of cheering for local flavors, this initiative underscores the importance of supporting Japan’s agricultural sector.

This new beverage, made from domestic fruit juice, is designed to let consumers easily enjoy the deliciousness of homegrown fruits. It's the perfect refreshing drink for warm weather, described as a "light and thirst-quenching fruit water" that consumers can enjoy at any time.

The Third Release: Yamagata's La France

The third product in this line is made from La France pears, which are primarily produced in Yamagata, accounting for approximately 80% of the country's production and holding the title for the highest quality in Japan. This beverage captures the fragrant and luxurious flavors of Yamagata's La France pears, resulting in a drink that boasts a "refreshing aroma" and "juicy flavor," perfect for any occasion.

Kyodo Dairy is committed to expanding the market for Yamagata's La France pears through the promotion of this beverage, ultimately supporting local farmers. By continuing to collaborate with JA, Kyodo Dairy aims to bridge the gap between Japanese agriculture and consumers, contributing to the awareness and growth of domestic agricultural and livestock products.

Product Details

• - Product Name: Nippon Ale Yamagata Prefecture La France
• - Type: Soft drink
• - Volume: 1000 ml
• - Storage: Refrigerate (below 10°C)
• - Energy: 37 kcal per glass (200 ml)
• - Retail Area: Nationwide convenience stores (excluding Okinawa)
• - Price: 148 yen (excluding tax)
• - Release Date: August 24, 2026

About Kyodo Dairy Co.

Founded in December 1953 in Nagano Prefecture, Kyodo Dairy aims to establish a new dairy business that grows alongside producers. Since June 2022, it has been part of the Zen-Noh group. The company strives for co-existence in dairy farming, emphasizing the use of fresh milk sourced from diligent dairy farmers. Dedicated to excellence, Kyodo Dairy continuously seeks to enhance production techniques and research and development.

In Nagano, the company's commitment remains strong, with staff veterinarians offering meticulous care to support high-quality milk production. This unique focus bolsters Kyodo Dairy’s dedication to its producers and consumers, ensuring it remains a beloved brand.

Through its long-standing product lines, including the beloved "Meito" brand, Kyodo Dairy aspires to be a company cherished by both producers and consumers under the philosophy of "enhancing nature's brilliance with taste."

Customer Inquiry

For product-related questions, please contact:
Kyodo Dairy Co., Customer Service Center 0120-369817 (Milk Hina)
Operating hours: 9:00 AM - 5:00 PM
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