#ELFBAR #LOST MARY #Heaven Gifts

Heaven Gifts Releases Its 2024 Sustainability Report

On June 30, 2025, Heaven Gifts, a prominent player in the global vaping sector, proudly announced the release of its 2024 Sustainability Report. This comprehensive document highlights significant strides made by the company in five critical areas over the past year: sustainable business practices, ethical governance, product safety, employee wellbeing, and community engagement.

Milestones in Sustainability

In an impressive feat for sustainability, Heaven Gifts achieved a score of 70 in its first evaluation by EcoVadis in December 2024, placing it in the top 10% of all rated companies globally. As the parent company of standout vaping brands ELFBAR and LOST MARY, Heaven Gifts demonstrates its commitment to eco-friendly practices and responsible corporate citizenship.

The report emphasizes the company's focus on compliance with regulations and internal self-governance. To enhance its operational integrity during global expansion, Heaven Gifts established a UK advisory board in October 2024. This board consists of experts from various sectors, contributing strategic guidance for compliant and sustainable growth. Additionally, Heaven Gifts was the first company in its industry to endorse the Independent British Vape Trade Association (IBVTA) code of conduct, underscoring its commitment to accurate flavor descriptions while minimizing appeal to unintended user groups.

Commitment to Product Safety

In 2024, Heaven Gifts dedicated a substantial investment of 40 million RMB into an innovative laboratory that spans 3,000 square meters and is outfitted with over 350 devices. Staffed by roughly 100 experts, this facility conducts tests in line with global safety standards. With an emphasis on safe ingredients in e-liquids and reliable materials for enhanced product quality, the company continuously strives to improve its offerings.

The product development process now includes a rigorous safety assessment comprising 281 tests, which assess various parameters ranging from e-liquids to device materials and product reliability. By adopting a circular economy approach in product design, Heaven Gifts has enhanced its ELFBAR 600V2 model for easier recycling and reduced plastic usage in LOST MARY packaging.

Carbon Footprint Verification

Heaven Gifts' pursuit of enhanced corporate responsibility began with a climate protection white paper released in 2024. This document outlines a roadmap aligned with the Science-Based Targets initiative (SBTi), pledging to achieve carbon neutrality by 2035 and net-zero emissions along its value chain by 2050. Utilizing life cycle assessment (LCA) in accordance with ISO 14067, the company has quantified the carbon footprint of five core products, identifying opportunities for carbon reduction across all stages, from raw material sourcing to disposal.

The ELFBAR ELFA pod kit has become a trailblazer as the first pre-filled pod kit in the industry certified by ISO 14067. Moreover, Heaven Gifts leads the industry with a functional unit measurement for emissions, using the total number of puffs throughout the product lifecycle.

Social Responsibility Initiatives

As part of its