Experience a Non-Stop 139-Hour Live Event with Yen Channel This Black Friday

Yen Channel's Special Project: 139 Hours of Non-Stop Live Streaming

Get ready for an exciting experience as S Holdings Co., Ltd., based in Shinagawa, Tokyo, brings you a special event titled 139-Hour Non-Stop Live. This unique venture takes place on the TikTok platform, specifically through the Yen Channel, to coincide with the Black Friday shopping frenzy happening from November 25 to November 30, 2025.

The highlight of this project includes an impressive lineup of diverse products, appealing to various interests, from fashion items by ABITOKYO to seafood, beauty equipment, and Korean cosmetics. With a total of 139 hours of continuous live streaming, viewers can join in anytime over the six-day event, enjoying exciting limited-time offers and exclusive coupons.

Each day promises something new, and viewers can eagerly participate without worrying about timing. This event underscores not just the excitement around shopping but also the enriched experience of live commerce, where consumers can interact and make purchases in real-time.

On November 28, the festivities will peak with a monthly major event called ABI Fest. With the theme of “making the last Friday of every month a special experience,” this particular segment will feature special guests, collaborative projects, and limited edition products. The goal is to create an electric atmosphere that engages all viewers, transforming the live session into a communal celebration.

Last month's event, Halloween Week, set a record with a peak simultaneous viewership of 13,700 people, demonstrating the vibrant community that Yen Channel nurtures. This unprecedented level of engagement is anticipated to continue with the Black Friday event, bringing brands and viewers together for a unique shopping experience.

S Holdings aims to achieve the highest GMV (Gross Merchandise Value) for the month of November through this ambitious project, leveraging previous success and industry know-how to craft an enticing purchasing journey for both viewers and brands. The GMV metric represents the total value of all transactions completed on a marketplace within a specified period, serving as a key indicator of success in e-commerce.