#Japan #Tokyo #Bandai Namco #Nile #Anagram

Join Us for the In-House Advertising Night

On July 23, 2026, NILE Inc., located in Shinagawa, Tokyo, in collaboration with Anagram Inc., is hosting an exclusive event designed specifically for in-house advertising professionals, titled 'In-House Advertising Night'. The event, to be held at Lattice Aoyama Square in Minato, Tokyo, will feature compelling discussions including a case study showcasing a 93% reduction in production costs using AI.

What to Expect

The event will feature speakers such as Hiroki Naito from Bandai Namco Entertainment's Global Marketing Division, Junya Koyama, CEO of Anagram, and NILE’s operational team members. They will share insights into their operational frameworks and lessons learned from various challenges encountered in their roles. This safe space, explicitly designed for those managing advertising, will encourage open conversations about realistic issues faced in-house professionals confront.

Background

As companies increasingly engage in in-house advertising, the role of the advertising operation becomes crucial for business growth. This shift relies heavily on collecting customer data and leveraging AI advancements. While many firms are transitioning to in-house operations, the professionals involved often feel isolated, lacking insights into how other companies manage their advertising processes or develop creative strategies. The 'In-House Advertising Night' aims to bridge this gap by creating a welcoming environment where both current in-house operators and those considering this shift can share and gain valuable knowledge across the industry.

Special Highlights

One of the major highlights will be NILE's experience in bringing their service "Carmore-kun" to life through in-house advertising. They have remarkably achieved a 93% reduction in production costs and a 97% reduction in production time for video ads through the innovative use of generative AI. On the day of the event, NILE will be sharing success stories of operational strategies and video initiatives that can be easily replicated by other companies.

Common Challenges Faced

Do you relate to any of these challenges?

• - Your team is transitioning from relying on agencies to handling in-house operations, but there's no guidance available internally.
• - You are tasked with reducing CPA by 20% or increasing conversions by 100 with the same budget, yet lack comparative data from others in the field.
• - You have started managing creative development internally but struggle to articulate why certain initiatives succeed or fail, hindering the documentation of winning strategies.

Benefits of Attending the Event

Attending the 'In-House Advertising Night' offers several advantages:

1. Gain Real Insights from industry peers regarding their operations, failures, and practical knowledge straight from NILE, Anagram, and Bandai Namco.
2. Stay Updated on the latest in-house operational trends, including updates on video production and advertising platforms.
3. Feel Safe to Discuss sensitive issues that might be difficult to address with agencies, as sales-driven attendees are not permitted.
4. Network with Peers: Participate in a networking session following the main event, creating opportunities to build connections with colleagues who share similar challenges.

Event Program

• - 19:00 - Doors open, registration, networking
• - 19:30 - Opening remarks and purpose overview
• - 19:35 - LT1: Insights from Designers on Advertising Operations (tentative) by NILE
• - 19:45 - LT2: Understanding Why In-House Operations Fail (tentative) by Anagram
• - 19:55 - LT3: Marketing Strategies in Gaming Apps (tentative) by Bandai Namco
• - 20:10 - Q&A session
• - 20:25 - Networking session with refreshments
• - 21:00 - Event concludes

Speaker Profiles

Hiroki Naito

Assistant Manager of the Global Marketing Division, Bandai Namco Entertainment. Oversees marketing and promotional strategies for multiple Gundam applications.

Junya Koyama

CEO of Anagram Inc. With years of experience in online advertising analytics and management, he became CEO in 2024, focusing on practical applications of data-driven campaigns.

Shiro Fukuda

Chief Marketing Officer at NILE’s Automotive DX Division, having been pivotal in commercial success since joining in 2015, managing significant growth marketing functions.

Hitomi Harakawa

Designer and ad operations manager at NILE, responsible for various digital advertising formats and currently exploring AI solutions for in-house creative production.

Event Details

• - Event Name: In-House Advertising Night (In-Person with Networking)
• - Date and Time: July 23, 2026, from 19:30 to 21:00 (Doors at 19:00)
• - Location: Lattice Aoyama Square, 3rd Floor, Minato, Tokyo
• - Participation Fee: 1,000 yen (tax included, with refreshments)
• - Target Audience: Professionals managing in-house advertising or decision-makers from client companies currently working with agencies. Sales-driven participants and agency employees will not be allowed.
• - Registration URL: Register Here

Contact Information

For any inquiries regarding this event, please contact the event management desk at NILE:
a-email: [email protected]