Fairway Independent Mortgage Expands Its Reach with Hallmark Acquisition

Fairway Independent Mortgage Acquires Hallmark Home Mortgage Assets

In a recent strategic move, Fairway Independent Mortgage Corporation, headquartered in Madison, Wisconsin, has announced its agreement to acquire significant assets from Hallmark Home Mortgage, a company based in Indiana. This acquisition enhances Fairway's already impressive portfolio, positioning it as a more formidable force in the retail mortgage industry.

Details of the Acquisition

On June 11, 2025, Fairway's announcement revealed that the acquisition will see Hallmark operating under the banner "Hallmark Home Mortgage, Powered by Fairway." This rebranding signifies not only a merger of assets but also a blending of capabilities and visions that will drive innovation within their combined operations.

Hallmark Home Mortgage is notable for its expansive reach, being licensed to operate in 20 states. This acquisition will allow Fairway, already the second-largest retail mortgage lender in the United States, to expand its service offerings and customer base significantly.

Leadership Transition

As part of this strategic move, Steve Jacobson, the CEO and Founder of Fairway, will continue to lead the company. Joining him from Hallmark will be Deborah Sturges, the current CEO and Founder of Hallmark Home Mortgage, who will take the position of President at the newly formed Hallmark division.

Jacobson emphasized the strength that this partnership brings, stating, "Deborah and I have a long history of working together, and our mutual trust makes this acquisition a natural fit. Our shared values and vision will enhance our capabilities and reputation in the mortgage market."

Deborah Sturges echoed these sentiments, expressing her excitement about reuniting with Jacobson and the potential for growth this partnership holds. She remarked, "This strategic decision integrates Hallmark's established presence with Fairway's innovative solutions, creating a unique opportunity for both companies to expand and lead in the market."

What This Means for the Future

With Fairway's expansive product lineup, technological advancements, and substantial support resources, this merger is set to provide both existing customers and new clients with enhanced services. The commitment from both leaders to foster a collaborative and innovative environment bodes well for the future direction of the new division.

As the mortgage landscape continues to evolve, strategic acquisitions like this demonstrate the importance of adaptability and collaboration within the industry. Fairway's acquisition of Hallmark Home Mortgage not only strengthens its market position but also signals a promising future of growth and innovation.

About Fairway Independent Mortgage Corporation

Founded in Madison, Wisconsin, Fairway Independent Mortgage Corporation is a full-service mortgage lender licensed across all 50 states in the U.S. It currently holds the position of the second-largest retail lender in the nation, making waves with its customer-centric approach and comprehensive range of mortgage products.

The successful joining of Fairway and Hallmark marks a significant milestone in the mortgage industry, blending experience and expertise for an even stronger future in providing quality mortgage solutions to customers nationwide.