U.S. Joint Industry Committee Advances TV Measurement Standards for 2025/2026 Upfront

Advances in TV Measurement by the U.S. Joint Industry Committee

As the media landscape evolves, so does the need for clarity and transparency, especially concerning measurement currencies used in television advertising. The U.S. Joint Industry Committee (JIC) has made significant strides in this domain, solidifying its commitment to advancing standards as the industry readies for the 2025/2026 upfront season.

In a recent announcement, the JIC provided key updates on its initiatives aimed at improving transaction readiness among new currencies. These updates reflect the organization's ongoing analysis and adaptation to emerging technologies and methodologies.

Enhancements to Measurement Solutions

This year, the JIC has recognized VideoAmp as officially transactable for its enhanced measurement solution. Following a comprehensive review process, which involved 127 rigorous tests, VideoAmp demonstrated that its currency-grade solution, powered by its cutting-edge VALIDTM technology, meets the essential criteria set forth by the JIC. The improved functionality allows for the provision of personified reach, as demanded by media agencies concerned about the accuracy and reliability of data.

The JIC's results show that VideoAmp's data exhibits commendable completeness and stability, essential factors for seamless transaction capabilities. This achievement solidifies VideoAmp's role as a Currency of Record not just for Total Households but also for Advanced Audiences, paving the way for its inclusion in the upcoming broadcast season.