#Japan #Tokyo #NTT DATA #audiobook.jp #Otobank

NTT Data's New Initiative for Employee Development

In a groundbreaking move, NTT Data-I has become the first within the NTT Data Group to adopt the 'audiobook.jp Corporate Version', a subscription service by Otobank. This initiative, launched in June, aims to enhance learning and development for employees by leveraging the power of audiobooks. As modern work environments evolve, finding time for structured learning can be challenging, particularly for employees balancing various responsibilities, such as commuting and childcare. By integrating audiobooks into their training regimen, NTT Data-I is providing a flexible and accessible learning tool that fits seamlessly into daily life.

The Rationale Behind the Adoption of 'audiobook.jp Corporate Version'

The 'audiobook.jp Corporate Version' features an extensive library of over 15,000 titles, focusing on business and personal development books. This service allows employees unlimited access to audiobooks, enabling them to listen while commuting, during household chores, or at any other time when traditional reading isn't feasible. NTT Data-I is committed to fostering employee growth and acknowledges that not every worker can dedicate uninterrupted time for learning. By offering this unique resource, the company supports on-the-go learning, making it easier for staff to engage with diverse content and broaden their perspectives.

Tetsuya Maeyama, Executive Officer and Head of Human Resources at NTT Data-I, emphasizes the company's dedication to nurturing talent. He notes, "We are focused on developing our workforce, providing platforms for young employees to enhance their specialized skills while also empowering mid-career professionals to elevate their overall abilities. Many of our employees are often on the move or juggling family commitments, which makes it difficult for them to find dedicated study time. Thus, we've introduced 'audiobook.jp Corporate Version' as a self-study tool that can be utilized during commuting and other split-second opportunities. We encourage our employees to delve into various genres and expand their knowledge, ultimately benefiting their careers and daily lives."

Features and Benefits of 'audiobook.jp Corporate Version'

The 'audiobook.jp Corporate Version' allows unlimited listening to a rich collection of business and self-help books. This model significantly lowers the barriers to self-learning, as employees can absorb information effortlessly through audio during otherwise unproductive times. Moreover, the service is now complemented by an optional feature called "in-house radio," which enables companies to distribute personalized audio content that can include messages from executives or employees. This function is geared towards enhancing internal communication and invigorating the company culture.

Understanding Audiobooks

Audiobooks, created through narrations by professional voice actors or narrators, offer a unique way to enjoy literature. As they allow individuals to absorb educational content through listening, audiobooks have become a practical alternative for people who may find it challenging to read text. The surge in audiobooks' popularity is fueled by the rapid advancement of technology, including the widespread use of smartphones and wireless earbuds. Subscription models, offering unlimited access to a variety of works, have further accelerated audiobooks' adoption, positioning them as a significant third format alongside physical and e-books.

The Story Behind Otobank and 'audiobook.jp'

Founded in Bunkyo-ku, Tokyo, Otobank is a leading provider in the audiobook sector, launching "FeBe" in 2007 and rebranding it as 'audiobook.jp' in March 2018. The company focuses on driving the growth of the audiobook category by expanding its platform and aims to surpass 3 million subscribers by February 2024. With over 500 partnerships with various publishers, Otobank continues to innovate while advocating for cultural inclusivity through audio content.
For more information, you can visit their official website at audiobook.jp or check their mobile app available on App Store and Google Play.