#China #Beijing #ADAMA #Novali #Pyroxasulfone

ADAMA Introduces Novali™: A Game-Changer in Herbicides

ADAMA Ltd., a prominent player in the global crop protection industry, has unveiled its latest innovation, Novali™. This high-load liquid Pyroxasulfone herbicide promises to revolutionize weed control in row crops such as soybeans and corn. The introduction of Novali™ is a significant milestone for ADAMA, showcasing the company's commitment to providing efficient and flexible agricultural solutions.

Innovative Formulation

Novali™ stands out due to its unique liquid formulation, which is fortified with 40% more active ingredient per gallon compared to conventional liquid Pyroxasulfone products. This enhancement translates into reduced handling, transportation, and storage requirements, while ensuring long-lasting efficacy against weeds. The herbicide is powered by ADAMA's Sesgama™ formulation technology, known for its high performance and reliability.

According to Germain Boulay, ADAMA's Head of Global Herbicides, Novali™ represents a synthesis of proven chemical efficacy and advanced formulation technology. “It is designed to integrate seamlessly into modern weed management programs, enhancing operational efficiency and consistent weed control,” Boulay stated. This approach not only meets the current demands of agriculture but also adapts to evolving agronomic challenges faced by growers.

Enhanced Residual Control

One of the primary features of Novali™ is its capacity to provide delayed residual control. By preventing the emergence of challenging weeds, it serves as a potent solution for managing resistant weed problems that many farmers face today.

Furthermore, the liquid format simplifies the handling and application processes. It alleviates concerns associated with dust that often arise with granular products, thereby providing a cleaner and more effective option for farmers.

Broader Strategy for Weed Control

The launch of Novali™ aligns with ADAMA's broader weed control strategy. By introducing this product, the company is not only enhancing its existing portfolio but also indicating plans for further formulations that will diversify their offerings in the row crop sector. Commercial sales of Novali™ commenced in June 2026, paving the way for a significant shift in how farmers approach weed management.

About ADAMA

ADAMA Ltd. is recognized globally for its innovative crop protection solutions aimed at empowering farmers in their quest to combat weeds, insects, and diseases. The company prides itself on its commitment to listening to farmers and deriving practical solutions straight from agricultural challenges faced in the field. With a diverse array of active ingredients and superior formulation capabilities, ADAMA aims to develop high-quality products that meet the diverse needs of its international clientele. The company's direct presence in the top 20 markets solidifies its status as a leader in agricultural solutions worldwide.

For more information about ADAMA and its product offerings, visit ADAMA's official website.