#Germany #Stuttgart #Porsche #SMEG #917 Salzburg

Porsche x SMEG: Where Automotive Passion Meets Kitchen Innovation

In a remarkable collaboration, Porsche, the iconic sports car manufacturer, and SMEG, the renowned Italian kitchen appliance brand, unveil a breathtaking new collection that blends high-performance automotive design with elegant kitchen functionality. This partnership is a tribute to both brands' commitment to quality, innovation, and timeless aesthetics, creating a range of products that resonate deeply with both car enthusiasts and design aficionados.

A Celebration of Design and Heritage

The inspiration behind the Porsche x SMEG collection lies in Porsche's storied motorsport heritage and SMEG's celebrated design legacy. This synergy celebrates not only the visual beauty of these appliances but also their technical precision and emotional power. As Stefan Büscher, CEO of Porsche Lifestyle Group, observes, “At the heart of this collaboration lies a shared philosophy to craft objects that are not only functional but also emotionally resonant.” With this philosophy guiding their design, the collection speaks to the soul of those who cherish exclusive and innovative products.

The collection features limited editions, including the striking 917 Salzburg Red fridge and coffee machine, each honoring Porsche's historic victory at the 24 Hours of Le Mans in 1970, a critical win that defined the brand's legacy in motorsport. Limited to just 1,970 units each, these appliances come with unique serial numbers, promising exclusivity and a story behind every piece.

The Iconic 917 Salzburg Collection

The 917 Salzburg collection is a standout in this collaboration, symbolizing Porsche’s first overall win at the 24h of Le Mans. Featured products include a FAB28 Refrigerator and an Automatic Coffee Machine with Steam Wand, both finished in the vibrant 917 Salzburg Red. These products not only serve their practical purposes but also embody the spirit of racing excitement and Italian craftsmanship.

• - FAB28 Refrigerator: This exclusive fridge is not just an appliance; it’s a piece of art. It features the iconic Porsche stripe running across the door and sides and maintains a refined interior consistent with the exterior’s racing heritage. With only 1,970 pieces made, each fridge is certified for its uniqueness.

• - Automatic Coffee Machine: This compact yet powerful machine not only looks stunning but also delivers an exceptional coffee experience, complete with a built-in grinder for freshness at the touch of a button. Its sleek design features the famous starting number 23, a nod to the legendary race car it celebrates.

Expanding the Lineup: Carrara White and Shade Green

Beyond the limited-edition collection, Porsche and SMEG have introduced two additional ranges finished in Carrara White Metallic and Shade Green Metallic. These classic matte shades provide an elegant touch while maintaining Porsche’s signature style. Each kitchen appliance, including kettles, toasters, and blenders, is accented with details like matte black components and Porsche stripes, seamlessly merging automotive flair with household design.

• - Retro-Style Toaster: Inspired by the aesthetic of the 1950s, this toaster combines form and function, sporting the Porsche stripe and offering multiple settings for toast perfection.
• - Electric Kettle: With a 1.7-liter capacity, this kettle is designed with both style and safety in mind, featuring a soft-opening lid and automatic shut-off capabilities.
• - Retro-Style Blender: Marrying vintage design with modern functionality, this blender comes equipped with multiple speed settings and an auto-clean function.

Availability and Final Thoughts

The Porsche x SMEG collection officially launched on October 15, 2025, and is available exclusively through various channels, including SMEG flagship stores, selected dealers, and online shops from both brands. This collaboration not only elevates kitchen décor but also prompts conversations about the convergence of lifestyle, performance, and design.

In conclusion, the partnership between Porsche and SMEG showcases how two distinct identities can come together to create products that resonate deeply with culture and craftsmanship. Each piece in this collection tells a story, celebrates excellence, and transforms everyday kitchen experiences into extraordinary moments. With such a captivating collection now available, design enthusiasts and automotive fans alike will find something to admire in every carefully curated appliance.