Athletic Brewing Partners with San Francisco Giants to Delight Fans with Non-Alcoholic Beer

Athletic Brewing Partners with San Francisco Giants

Athletic Brewing Company, recognized as America’s largest dedicated non-alcoholic brewer, has officially entered into a partnership with the San Francisco Giants, a key player in Major League Baseball. This multi-year sponsorship, announced on March 16, 2026, is designed to elevate the experience of fans while enjoying America’s favorite pastime.

The collaboration is set to commence on March 25, introducing Athletic Brewing’s popular non-alcoholic beers—namely the Run Wild IPA and Upside Dawn Golden—throughout Oracle Park, the Giants' home ground. With the growing trend toward mindful drinking, this partnership highlights a commitment to meeting the demands of modern fans who are increasingly seeking refreshing non-alcoholic options during live events. Andrew Katz, Chief Marketing Officer of Athletic Brewing Company, expressed his enthusiasm regarding the collaboration, emphasizing the shared mission of both organizations to redefine the drinking experience at sporting events.

As part of this exciting partnership, fans will encounter Athletic Brewing’s branding prominently displayed within Oracle Park. This includes home dugout branding, LED displays along each baseline, and various digital features that seamlessly integrate Athletic’s offerings into the fan experience during games. Fans will also have the chance to sample these award-winning brews, making this partnership a practical implementation of how non-alcoholic options are being accepted into mainstream sports culture.

Steve Tseng, Senior Vice President of Partnerships for the San Francisco Giants, articulated the franchise's dedication to enhancing the fan experience at Oracle Park, stating that this collaboration enables them to diversify their offerings and accommodate the preferences of their varied audience. By integrating Athletic Brewing’s products, the Giants aim to provide a more inclusive experience that resonates with all fans, regardless of their drinking choices.

Athletic Brewing is not just venturing into a single partnership. The company already boasts a substantial presence, serving its products in over 200 venues nationwide and sustaining various partnerships across sports, including soccer, lacrosse, hockey, and even live music events. This newest collaboration further solidifies Athletic's dominance in providing outstanding non-alcoholic options to sports fans nationwide.

Founded in 2018 by Bill Shufelt and John Walker, Athletic Brewing has made a significant name in the craft brewing industry as the best-selling non-alcoholic craft beer brand in the U.S., capturing over 50% of the market share. The brewery is celebrated for its diversity in offerings, producing upwards of 50 different non-alcoholic brews each year, and has accumulated more than 190 prestigious taste awards within a decade. The brand prides itself not only on producing a product that satisfies but also on its commitment to social and environmental responsibility through initiatives like the Two For The Trails program, which donates funds to outdoor conservation efforts.

By partnering with a legendary organization like the San Francisco Giants, Athletic Brewing aims to enhance both in-stadium experience and expand the reach of non-alcoholic beverages in sports settings. As fan expectations evolve, Athletic Brewing is poised to lead the charge in modern moderation, ensuring that everyone can enjoy the camaraderie of a ball game, with a refreshing beverage in hand, without the concerns that sometimes accompany alcohol consumption.

As the 2026 season unfolds, fans attending games at Oracle Park can look forward to not just thrilling baseball action but also the opportunity to indulge in Athletic Brewing’s refreshing lineup, which certainly caters to the shifting views of alcohol consumption among sports enthusiasts.

For more information on Athletic Brewing, follow them on social media or visit their website, where fans can explore the full range of non-alcoholic products available.