LILY BROWN and Crocs Collaboration Launch
LILY BROWN, a stylish women's brand developed by Mash Style Lab, has teamed up with the globally recognized casual footwear brand, Crocs, to introduce two exclusive models of the iconic Classic Clog. Set to launch nationwide in Japan on April 29, 2026, fans can look forward to a vibrant and playful addition to their footwear collection.
Unique Designs
The new models embody a combination of flair and practicality, offering unique features tailored for diverse styling trends. The first model,
Bae Iridescent Clog, boasts a stunning iridescent finish that shimmers in varying light angles, while providing a comfortable and lightweight wear. Priced at ¥13,310 (tax included), this clog is available in a delightful lavender hue and comes in sizes ranging from 22.0 to 25.0.
One of its standout elements is the approximately 6cm high platform sole that enhances the wearer’s natural silhouette. Attention to detail is evident, with three-dimensional accents at the heel and shoe opening, ensuring a striking yet elegant design. Also, each clog is compatible with the popular Jibbitz™ charms, allowing wearers to customize their footwear to reflect personal styles.
The second model,
Super Bae Wedding Party, is ideal for those looking to make a statement with its glamorous glitter and faux pearl embellishments. With an appealing price of ¥15,950 (tax included), this model also features a 6cm wedge sole that ensures effortless height while being light enough for everyday wear. The design combines style and function, with a midsole crafted from three-dimensional TPU bands and a stable lug sole.
Exclusive Jibbitz™ Charms
In an exciting twist, LILY BROWN will offer a selection of exclusive Jibbitz™ charms at ten retail locations starting April 29, making these clogs perfect for personalization. Customers can mix and match various charms to create a unique pair that reflects their own fashion sense. Available charms will be limited and vary by location, so enthusiasts are encouraged to visit early for the best selection.
Availability
Pre-orders for these exclusive clogs will be available online starting April 27, 2026, at noon, on the official LILY BROWN online store, the MASH STORE app, USAGI ONLINE, ZOZOTOWN, and Rakuten. The official release in stores nationwide will take place on April 29.
The participating stores include notable locations such as Shinjuku Lumine Est, Nagoya Parco, and Namba CITY, making it easy for fans to get their hands on these exciting new models.
About LILY BROWN
LILY BROWN is known for its vintage-inspired designs that celebrate meticulous craftsmanship and creative expression in modern fashion. The collections encapsulate a playful yet sophisticated wardrobe filled with bold colors and intriguing details, staying true to the brand's commitment to quality and style.
For more information about the LILY BROWN and Crocs collaboration, visit LILY BROWN's official website. Whether it's a daily outing or a special celebration, these clogs promise to elevate any outfit with flair and comfort.
About Crocs
Crocs Inc. (NASDAQ: CROX) is a global leader in casual footwear for men, women, and kids, celebrated for its unmatched comfort and style. With products sold in over 85 countries, Crocs continues to innovate and inspire footwear fans worldwide.
Follow Crocs on social media to stay updated on their newest releases and collaborations.