CTM Unveils New Brand Identity and AI Innovations for Future Growth
In an exciting new shift for the conversation analytics sector, CallTrackingMetrics has officially rebranded itself as CTM. This change comes with a fresh name, updated visual identity, and a comprehensive reimagining of the company's website, emphasizing its transformation into an AI-driven communications intelligence platform that prioritizes a holistic understanding of customer interactions.
Todd Fisher, the CEO and co-founder of CTM, highlighted that this evolution is more than just cosmetic. "Our evolution to CTM reflects the reality of what the platform has become," he stated. The new branding is intended to signify a departure from merely being a call analytics provider, positioning CTM as an essential tool for businesses looking to enhance their communications strategy. The aim is to enable users to effortlessly communicate their needs, allowing the platform to autonomously configure itself to meet those demands. This level of user-centric design is at the heart of the innovations being unveiled.
The fourth quarter of the previous year witnessed a slew of advancements aimed particularly at enterprise teams while still remaining adaptable for organizations of all sizes. To support this growth trajectory, CTM introduced several key enhancements targeted at expanding its intelligence capabilities and significantly improving user experience.
One of the most notable updates is the integration with Adobe Analytics, which allows marketers and analysts to seamlessly combine discussion intelligence with advanced reporting on campaign performance, customer journeys, and website metrics. This integration is a game-changer for those looking to leverage conversation data to drive better business decisions.
Moreover, the launch of a new version of the mobile application aims to provide a more streamlined user experience, allowing users to manage calls and gain real-time insights into conversations directly from their mobile devices. This flexibility is crucial in today's business environment, where rapid response to customer inquiries can dramatically influence overall satisfaction.
Improvements in voice AI functionalities further enhance CTM's capabilities, enabling the platform to better identify topics of conversation, surface customer intent, and respond to complex inquiries about interactions. New guardrail monitors have also been introduced to ensure that conversations remain focused and productive, further enhancing the platform’s utility in high-stakes business environments.
CTM's ambitious long-term vision for AI aims to simplify how users interact with their platform. To pursue this roadmap, strategic additions have been made to the product and engineering teams. This includes the recruitment of new technical roles, notably a dedicated AI Engineer who will focus on advancing conversation intelligence and workflow automation. While CTM prides itself on serving a diverse user base, its top 500 clients will play a critical role in shaping the enterprise-level strategies that drive future product development.
Laure Fisher, COO and co-founder, echoes the sentiment that this rebranding represents growth rather than a change in direction. "Customers have known us as CTM for years, and the new brand gives us room to grow into the broader problem-solving platform we've become," she stated. She emphasized that their core principles of community, learning, and impact remain intact, and the rebranding aims to provide a clearer, more contemporary representation of their evolution and aspirations.
On the recognition front, CTM’s innovative work was honored in 2025, where they won the Best Digital Social Media Campaign at the 40th MX Awards from the American Marketing Association. The company also secured a place on Inc.'s 2025 Best Workplaces List for the fifth consecutive year, reflecting its commitment to building an engaging work environment.
As more businesses look to optimize their customer engagement strategies, CTM is set to play a pivotal role in shaping how enterprises understand and process customer conversations. With more than 100,000 users globally, including major brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM provides invaluable insights that connect marketing performance to revenue growth. As businesses increasingly seek clarity on which campaigns drive conversions, CTM's offerings deliver the insights necessary to optimize every customer interaction.
With deep integrations across a variety of leading marketing, advertising, and customer relationship management platforms, CTM simplifies the alignment of data and enhances team collaboration. Guided by their mission to improve human experiences through technology, CTM empowers companies to make every conversation count.
For those curious to discover more about CTM and its offerings, further information can be found on their website: CTM's website.
Todd Fisher, the CEO and co-founder of CTM, highlighted that this evolution is more than just cosmetic. "Our evolution to CTM reflects the reality of what the platform has become," he stated. The new branding is intended to signify a departure from merely being a call analytics provider, positioning CTM as an essential tool for businesses looking to enhance their communications strategy. The aim is to enable users to effortlessly communicate their needs, allowing the platform to autonomously configure itself to meet those demands. This level of user-centric design is at the heart of the innovations being unveiled.
The fourth quarter of the previous year witnessed a slew of advancements aimed particularly at enterprise teams while still remaining adaptable for organizations of all sizes. To support this growth trajectory, CTM introduced several key enhancements targeted at expanding its intelligence capabilities and significantly improving user experience.
One of the most notable updates is the integration with Adobe Analytics, which allows marketers and analysts to seamlessly combine discussion intelligence with advanced reporting on campaign performance, customer journeys, and website metrics. This integration is a game-changer for those looking to leverage conversation data to drive better business decisions.
Moreover, the launch of a new version of the mobile application aims to provide a more streamlined user experience, allowing users to manage calls and gain real-time insights into conversations directly from their mobile devices. This flexibility is crucial in today's business environment, where rapid response to customer inquiries can dramatically influence overall satisfaction.
Improvements in voice AI functionalities further enhance CTM's capabilities, enabling the platform to better identify topics of conversation, surface customer intent, and respond to complex inquiries about interactions. New guardrail monitors have also been introduced to ensure that conversations remain focused and productive, further enhancing the platform’s utility in high-stakes business environments.
CTM's ambitious long-term vision for AI aims to simplify how users interact with their platform. To pursue this roadmap, strategic additions have been made to the product and engineering teams. This includes the recruitment of new technical roles, notably a dedicated AI Engineer who will focus on advancing conversation intelligence and workflow automation. While CTM prides itself on serving a diverse user base, its top 500 clients will play a critical role in shaping the enterprise-level strategies that drive future product development.
Laure Fisher, COO and co-founder, echoes the sentiment that this rebranding represents growth rather than a change in direction. "Customers have known us as CTM for years, and the new brand gives us room to grow into the broader problem-solving platform we've become," she stated. She emphasized that their core principles of community, learning, and impact remain intact, and the rebranding aims to provide a clearer, more contemporary representation of their evolution and aspirations.
On the recognition front, CTM’s innovative work was honored in 2025, where they won the Best Digital Social Media Campaign at the 40th MX Awards from the American Marketing Association. The company also secured a place on Inc.'s 2025 Best Workplaces List for the fifth consecutive year, reflecting its commitment to building an engaging work environment.
As more businesses look to optimize their customer engagement strategies, CTM is set to play a pivotal role in shaping how enterprises understand and process customer conversations. With more than 100,000 users globally, including major brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM provides invaluable insights that connect marketing performance to revenue growth. As businesses increasingly seek clarity on which campaigns drive conversions, CTM's offerings deliver the insights necessary to optimize every customer interaction.
With deep integrations across a variety of leading marketing, advertising, and customer relationship management platforms, CTM simplifies the alignment of data and enhances team collaboration. Guided by their mission to improve human experiences through technology, CTM empowers companies to make every conversation count.
For those curious to discover more about CTM and its offerings, further information can be found on their website: CTM's website.
Topics Business Technology）
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