Ryan Gould Takes the Helm as Chairman of OpenAP's Board of Directors

OpenAP Welcomes Ryan Gould as Chairman of the Board

OpenAP, a pioneering company in the realm of audience-based advertising, has announced the appointment of Ryan Gould as the Chairman of its Board of Directors. Gould, who currently serves as President of U.S. Advertising Sales at Warner Bros. Discovery, is set to play a pivotal role in guiding OpenAP during a critical phase of transformation in the advertising landscape.

A Defining Moment for OpenAP

In recent years, the advertising marketplace has seen a significant shift, particularly within the premium video sector. With the rise of streaming services and the convergence of buying models, there’s an urgent demand from both publishers and advertisers for consistent methods of audience engagement. OpenAP is strategically positioned to meet these demands by building a unified infrastructure that standardizes identity across various platforms, enabling more effective audience-targeted advertising.

Ryan Gould's leadership comes at a time when these changes are more important than ever. As the ecosystem evolves, there's a greater need for reliable identity infrastructure in streaming and data-driven video content. Gould emphasizes that OpenAP plays a foundational role in streamlining transactions based on clear audience definitions. "My goal is to help OpenAP deepen its role in fostering a more integrated and audience-first video marketplace," he stated.

Gould's Experience and Vision

Having joined OpenAP's Board in 2025, Gould brings a wealth of experience in advanced advertising, data strategy, and commercial operations. As Chairman, he aims to enhance OpenAP's focus on ensuring that the consistency of audience metrics remains a priority throughout the advertising workflow—from the conceptualization and planning phases to activation and performance measurement. This objective is crucial for reducing fragmentation in the industry and improving cross-publisher execution.

In his current role at Warner Bros. Discovery, Gould oversees an expansive portfolio that includes U.S. advertising sales across multiple platforms, such as linear, streaming, and digital. His insights have been instrumental in advancing WBD's data-driven and programmatic capabilities, significantly influencing how premium video inventory is sold in a converged market.

The Future of Advertising with OpenAP

David Levy, CEO of OpenAP, praised Gould's strategic vision and operational acumen, stating that his understanding of the future of premium video relies on interoperability and common standards. Gould’s leadership is expected to fast-track OpenAP's mission by transforming audience consistency from a mere aspiration into a workable infrastructure.

OpenAP's commitment to enhancing audience-based advertising reflects its dedication to creating a seamless environment for advertisers and publishers. The company's Open Audience Platform is designed to facilitate a more coherent process for audience creation, planning, buying, and measurement across data-driven channels. This platform enables better collaboration among buyers and offers transparency regarding audience identity resolution at every step of the advertising campaign.

As OpenAP embarks on this exciting venture under Gould's leadership, the landscape of audience-based advertising is poised for remarkable changes that promise simplicity, scale, and efficiency. The shared vision for a unified advertising ecosystem looks brighter than ever, with OpenAP at its forefront, providing tools and frameworks necessary for the future of video advertising.

For further information about OpenAP and its innovative solutions, visit www.openap.tv or follow @OpenAPTV on LinkedIn.