#Japan #Galapagos #Chiyoda #AIR Design #Casa Project

Transforming Web Advertising with AIR Design

In the competitive world of real estate, marketing strategies play a crucial role in driving sales and attracting prospective buyers. Casa Project, known for its stylish pre-fabricated homes in its 'casa' series, found itself facing significant challenges in its web advertising efforts, which led it to seek the expertise of Galapagos and implement the innovative 'AIR Design' service.

Challenges Faced by Casa Project

Casa Project dealt with several pressing issues that hindered its ability to execute effective marketing campaigns. Firstly, the company struggled with a lack of resources and know-how for creating landing pages (LPs). With over ten different products in its portfolio, traditional production companies made it difficult for Casa Project to manage the workload efficiently, as hiring specialized personnel internally proved too costly and operationally burdensome.

Secondly, the cost-effectiveness of their advertising strategies was under scrutiny. Typically, the creation of a single landing page cost between 600,000 and 1,000,000 yen and took approximately three months to complete. This lengthy timeline prevented the rapid execution of a feedback loop (Plan-Do-Check-Act) for multiple products simultaneously, leading to pressing cost-benefit dilemmas.

Implementing AIR Design

Recognizing the need for an efficient solution, Casa Project partnered with Galapagos and integrated AIR Design into their operations. This service is designed to provide a comprehensive production system through the collaboration of a professional team of five, addressing everything from scenario design to production and testing. By streamlining the entire process, Casa Project significantly reduced its operational burden.

Key Initiatives with AIR Design

1. Professional Team Collaboration: The professional team efficiently handled scenario design, production, and validation, achieving a seamless workflow that alleviated the pressures faced by Casa Project.

2. Introduction of Swipe LPs and A/B Testing: Tailoring their landing pages to match the user characteristics of their primary advertising platform, Instagram, AIR Design developed both vertical swipe and horizontal swipe landing pages. This approach facilitated comparative analyses to identify the most effective designs.

Remarkable Outcomes

The results of integrating AIR Design were nothing short of impressive:

• - Significant CPA Improvement: The incorporation of swipe LPs led to a dramatic reduction in cost-per-acquisition (CPA), dropping from 3,500 yen to 2,200 yen—a remarkable 37% improvement. This enhancement highlighted the effectiveness of adaptive advertising strategies.

• - Rapid LP Deployment Across Multiple Products: The streamlined production processes allowed Casa Project to deploy landing pages rapidly for over ten products, something previously considered unfeasible.

• - Quality Lead Generation and Revenue Impact: Not only did AIR Design contribute to efficient lead acquisition, but it also verified that domestic inquiries and orders followed suit, demonstrating direct contributions to the company's revenue.

What is AIR Design?

AIR Design is a cutting-edge service that leverages AI and data analytics to enhance web advertising through creative production and refinement. Supported by a team of planners and designers, it assists clients in realizing fundamental improvements that drive revenue and profits.

By utilizing AI for data collection and analysis, AIR Design crafts precise strategies based on over 10,000 A/B testing experiences, producing creative designs with a high success rate. Utilizing a proprietary verification tool known as 'AIR Connect,' it shifts the focus from mere conversion numbers to the actual impact on sales, ensuring that the improvements made lead to real success.

About Galapagos Inc.

Founded in March 2009, Galapagos Inc. is a technology company based in Chiyoda, Tokyo, focusing on innovation in digital manufacturing. With a mission to enhance human creativity through processes and technology, Galapagos aims to spearhead a 'digital manufacturing revolution.'

For further information or to explore opportunities with Galapagos, please visit our corporate and recruitment websites.