VASIC Unveils Exciting Holiday Collection with Customizable Brooches

VASIC Holiday Collection 2025

The much-anticipated Holiday Collection from VASIC is set to launch on November 21, 2025, by VASIC Japan, headquartered in Minato, Tokyo. This New York-based handbag brand invites fashion enthusiasts to celebrate the enchanting season adorned with vibrant lights and festive spirit.

The collection is characterized by a special feature: elegant brooches that can be chosen and attached to selected bags, allowing for a personalized touch that enhances any outfit. Available brooch designs include "Acrylic Logo," "Metal Logo," "Star," and "Heart," along with an archivable leather "Flower Charm" available in five colors, making each piece distinctive and celebratory.

Each holiday-themed bag comes with pre-designed holes for easily attaching these brooches. The ethically crafted drawstring bag "Tye" and tote bag "Tome" each feature two holes for versatile styling, while the "Bond Mini" offers versions for either two or four brooches. The "Anyway" bag includes space for a single brooch, enabling style customization at your leisure. Whether it’s VASIC’s original brooches or those you own, mixing and matching adds a unique flair to your everyday look.

Special Launch Event: VASIC POP-UP STORE

In celebration of the collection launch, a VASIC POP-UP STORE entitled "Holiday Brooch" will be hosted at ISETAN Shinjuku starting November 19, just two days before the official release. Attendees can experience the collection ahead of the public and shop exclusive holiday items available only at this location. This event will certainly be a haven for those searching for the perfect holiday gifts for loved ones or a well-deserved treat for themselves.

Pop-Up Store Details:

- Dates: November 19 - November 25, 2025
- Hours: 10 AM - 8 PM
- Location: ISETAN Shinjuku Store, 1st Floor, Handbags and Wallets
- Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Note: On the first day of the pop-up, entry will be restricted until noon to manage crowds. Please check VASIC's website for further details.

Featured Holiday Collection Products

1. Bond Mini - Brooch, Black - Price: ¥53,900 (tax included)
A holiday version of VASIC's signature "Bond" bag featuring four designated holes for brooch attachment, this stylish handbag doubles as both a hand and shoulder bag. The striking black hue enhances the brooches' visibility, making them a focal point of your outfit. (The two-hole version is priced at ¥51,700.)

2. Anyway - Brooch, Black - Price: ¥41,800 (tax included)
This versatile "Anyway" bag is perfect for daily use and comes with a single hole for attaching a brooch, adding a subtle flair to its practical design. Available in six colors, it serves well as both a clutch and an in-bag organizer.

3. Tye, Black - Price: ¥39,600 (tax included)
A chic drawstring bag made from archive leather, "Tye" features two holes for brooches, ideal for transforming a classic silhouette into a playful piece. It is adjustable for different styling options, available in five vibrant colors.

4. Tome, Black - Price: ¥40,700 (tax included)
This elegantly designed compact tote is crafted from ethically sourced leather and features two brooch holes. Its spacious interior and adjustable shoulder strap make it both charming and functional. Available in six color variations!

5. Flower Charm, Black - Price: ¥5,500 (tax included)
Created from re-used archival leather, this exquisite charm perfectly complements any handbag. Its delicate floral motif adds elegance without overwhelming style, available in five color options.

About VASIC

Founded in 2015, VASIC embodies minimalistic beauty and reflects the essence of New York City, delivering creations that are at once cool and elegant. The brand blurs the lines between masculine and feminine, earning a reputation for thoughtful design. With a commitment to quality craftsmanship and aesthetic appeal, VASIC pursues the creation of bags that seamlessly integrate functionality within fashionable designs. VASIC aims to be a beloved accessory at every life stage, making moments memorable regardless of age or lifestyle.

For more information, please visit our official online store at VASIC or follow us on Instagram at @vasic_japan.