#Japan #Tokyo #Digital Marketing #GeoTechnologies #Shiroiro

Geotechnologies Incorporates Shiroiro into Its Group

Geotechnologies Inc., headquartered in Bunkyo, Tokyo, has recently completed the acquisition of Shiroiro, a prominent player in the internet advertising sector based in Musashino, Tokyo, bringing it into its corporate group. This strategic move is set to enhance the array of marketing support services available to its corporate clients, leveraging the strengths of both companies to facilitate comprehensive solutions.

Background and Purpose

For nearly 30 years, Geotechnologies has been a leading provider of high-precision digital mapping, route search technologies, and location-based services. Having amassed over 22 million downloads for its popular point-earning app, ToriMa, the company utilizes user movement data and research insights to tackle various societal challenges. Additionally, Shiroiro specializes in internet advertising, offering end-to-end services in consulting, planning, creative production, and ad operations, particularly excelling in social media marketing on platforms like Facebook, Instagram, and X.

The collaboration between Geotechnologies and Shiroiro merges Geotechnologies’ strengths in geographical segmentation with Shiroiro’s expertise in enhancing brand recognition and promotions via digital channels, ultimately broadening the marketing support offered to corporate clients. The shared vision between the two firms catalyzed this group integration, allowing them to maximize their market offerings.

Future Developments

By welcoming Shiroiro into its corporate family, Geotechnologies aims to amalgamate their respective strengths to develop solutions that significantly enhance sales performance. Specifically, the synergy will focus on combining Shiroiro's digital advertising capabilities with Geotechnologies’ localized marketing strategies that utilize customer segmentation to bolster real-world store traffic and enhance brand presence through improved Internet marketing strategies.

Moreover, both companies intend to tap into their resources and assets effectively, broadening their marketing solutions through the innovative application of user movement data.

In a statement from Yoichiro Yatsuken, CEO of Geotechnologies, he remarked, “Integrating Shiroiro enhances our marketing process insights significantly. Our alignment with President Usui at Shiroiro on expansive future directions solidified this agreement, and I’m excited about the new vigor their expertise brings to our group.”

Similarly, Shiroiro's CEO, Chikara Usui, expressed pride in joining Geotechnologies, emphasizing the remarkable potential for increased value through collaboration. Shiroiro’s operational focus on social media and digital strategies, combined with Geotechnologies' extensive geographic data and insights from their applications, lays a strong foundation for expansive marketing solutions.

Company Overviews

Shiroiro Inc.

• - Location: 1-31-11 Kichijoji Honcho, Musashino, Tokyo
• - CEO: Chikara Usui
• - Founded: December 2021
• - Industry: Internet Advertising
• - Website: shiroiro.co.jp

Shiroiro provides comprehensive digital advertising solutions, from planning and execution to performance evaluation, primarily focused on maximizing creative effectiveness in social media marketing.

Geotechnologies Inc.

• - Location: 2-28-8 Honkomagome, Bunkyo, Tokyo
• - CEO: Yoichiro Yatsuken
• - Founded: May 1, 1994
• - Industries: Automotive, Enterprise, Marketing, Consumer
• - Website: geot.jp

Since its inception, Geotechnologies has been at the forefront of digital mapping solutions and remains committed to using vast amounts of data it collects to provide insights that foster a more sustainable world.

In conclusion, the merger of Geotechnologies and Shiroiro is set to offer unparalleled marketing services tailored to meet the dynamic needs of corporate clients. With collaborative efforts, the newly formed group is poised to lead the way in innovative marketing solutions, driven by data and creativity.