#Japan #Tokyo #Shirofune #I'm Creative #video ads

AI Creative Tool 'I'm Creative' Unveils Innovative Video Ad Structuring Feature

In the fast-evolving landscape of digital marketing, Shirofune, based in Chuo, Tokyo, has taken a significant step forward with the enhancement of its AI-driven creative improvement tool, 'I'm Creative'. This innovative platform now integrates a groundbreaking functionality that enables the generation of new video ad structures, drawing from past campaign performance data.

Automated Analysis of Advertising Performance

The newly introduced feature automatically analyzes key success and failure factors from multiple video ad campaigns. By identifying trends in creative performance, 'I'm Creative' has the ability to deliver valuable insights through its trend analysis reports. These reports highlight the characteristics of effective and ineffective creatives, providing a basis for improved future productions.

This analytical capability has been available since the July release of the static ad version, which paved the way for video functionality. The AI breaks down ads, pinpointing the most impactful elements over entire videos and within the first five seconds, thus allowing marketers to understand what works and what doesn't in a structured manner.

Generating Tailored Video Constructs

Utilizing the information derived from trend analysis, 'I'm Creative' produces three distinct new video structuring proposals, each accompanied by storyboard images. These proposals outline not just the overall concept of the video but also provide a detailed breakdown of scenes.

Each storyboard elaborates on how the narrative flows, specifying on-screen text, voiceovers, background music, and sound effects. This comprehensive approach allows marketers to devise effective strategies for communicating their messages and enhances the creative process for upcoming video advertisements.

Insights Backed by Performance Trends

The rationale behind each proposed structure is substantiated by the performance trend analysis sheets included in each report. These documents disassemble the attributes of successful and unsuccessful ads, providing a comparative score that highlights differences. Thus, marketers gain a clearer understanding of what drives performance in their video advertising efforts.

Key Metrics of Successful Ads

• - Engagement Rates: Metrics show a direct correlation between specific creative elements and viewer engagement.
• - Viewer Retention: Analyzing drop-off points helps in identifying segments that may require rethinking or reformatting.

Identifying Pitfalls in Less Successful Ads

• - Clarity of Message: Many ads failed due to convoluted messaging that confused viewers.
• - Emotional Resonance: Ads that lacked an emotional hook tended to perform poorly, highlighting the need for stronger storytelling.

Understanding 'I'm Creative'

'I'm Creative', a part of Shirofune's suite of tools, harnesses AI to analyze both video and static ad creatives within performance-based advertising. By utilizing quantitative analysis, it provides concrete measures for performance enhancement and generates automated improvement suggestions.

This revolutionary approach enables significant performance improvements in creative processes and empowers team members with less planning experience to engage in high-level analysis and optimization. Moreover, the entire AI analysis process and results are transparently documented in data and text format, avoiding any knowledge black-boxing and facilitating cumulative learning.

For those interested in exploring 'I'm Creative' further, additional information can be found on the service introduction page. You can also download materials and inquire further through this link.

Case Studies Demonstrating Effectiveness

• - SHE Corporation: Discover how they leveraged the tools for successful advertising campaigns here.
• - AViC Inc.: Learn about their experiences and successes with Shirofune's offerings here.

Shirofune: Revolutionizing Advertising Automation

Shirofune’s platform allows for professional-quality ad management in just ten minutes a day. Even those without extensive advertising experience can perform ad placements and optimizations seamlessly. Utilizing AI for creative analysis, it offers functions that improve campaign efficacy while integrating various data sources to enhance customer lifetime value (CLV) advertising.

With over 13,000 accounts automating their advertising through Shirofune, the tool is also gaining traction in international markets, including North America and Australia, further showcasing its versatility and effectiveness. Notably, in April 2025, Shirofune's representative, Matsuaki Kikuchi, won the GOLD award at the ANA Marketing Technology Innovator of the Year Awards.

As Shirofune continues to innovate, expect further developments that will shape the future of advertising automation and creative optimization.