Kia America Contributes $250,000 to Support Los Angeles Wildfire Relief Efforts

In a significant act of corporate responsibility, Kia America has announced a donation of $250,000 to the American Red Cross, aimed at aiding those affected by the devastating wildfires in Los Angeles County. As the flames rage across the region, this contribution comes as a vital source of help for countless families in distress.

Seungkyu (Sean) Yoon, the President and CEO of Kia North America, highlighted the company’s commitment to supporting communities during crises, stating, "Kia is deeply committed to supporting communities in need, especially during times of crisis. As the Los Angeles wildfires continue to impact families and neighborhoods, we stand alongside American Red Cross in providing vital aid to those affected. Through this $250,000 donation, we hope to bring relief, resources, and a sense of hope to those who need it most. At Kia, we believe in the power of coming together to rebuild and strengthen the communities we call home."

The announcement follows widespread devastation caused by the active wildfires, which have significantly impacted hundreds of families and devastated large areas in the vicinity. The donation will help fund critical relief efforts initiated by the American Red Cross, known for providing shelters, food, and emotional support to disaster victims. Furthermore, the organization plays a crucial role in maintaining approximately 40% of the nation's blood supply and extends humanitarian aid internationally.

Kia’s support doesn’t stop at the substantial donation; the company is also offering financial hardship assistance to customers who are affected by the wildfires. Eligible Kia vehicle owners can receive relief through a $1,000 cash rebate when purchasing selected new 2024-2025 Kia models. This initiative underlines Kia's dedication to helping community members recover from the immediate financial burdens posed by the wildfires.

Moreover, Kia Finance is rolling out payment relief solutions tailored to those directly impacted by the disaster and individuals residing in areas under evacuation orders. This proactive approach ensures that consumers facing financial hardships can still find manageable solutions during these challenging times. Customers seeking assistance can directly reach out to Kia’s designated support line at 866-331-5632.

Notably, this donation aligns with Kia's broader philanthropic program, known as "Accelerate the Good," which focuses on providing aid across various issues. Since its inception in 2019, this charitable initiative has delivered over $30 million to several causes, including efforts against childhood cancer, food insecurity, youth homelessness, and natural disaster recovery.

In the wake of their latest effort, Kia America reaffirms its stature not only as a leading automotive manufacturer but also as a socially responsible entity committed to driving positive change within communities. The company, headquartered in Irvine, California, is recognized for its consistent performance in automotive quality surveys and has been listed among TIME’s World’s Most Sustainable Companies for 2024. Moreover, Kia maintains its status as the Official Automotive Partner of both the NBA and WNBA, showcasing its involvement beyond the automotive sector.

As the wildfires in Los Angeles continue to disrupt lives and decimate homes, Kia America’s timely donation and subsequent support initiatives underscore the importance of corporate involvement in community welfare. With their help, we hope the affected communities can find the strength to recover and rebuild amidst the ongoing challenges.