Introducing New Colors in PEANUTS Scrubs: A Collaboration with Classico

New Colors for PEANUTS Scrubs: A Classico Collaboration

In a heartwarming collaboration between the Japanese medical apparel brand Classico and the iconic PEANUTS characters, new colors are set to brighten the attire of healthcare professionals. Known for its tailored white coats, Classico, which has been operating since 2008 under CEO Arata Owa, has launched the Scrub Canvas Club line with a refreshing approach: "Scrubs as a canvas. Let's have more fun!"

The PEANUTS universe, which includes beloved characters like Snoopy, Charlie Brown, and others, has always brought smiles and warmth to people of all ages. This new release will expand on the existing scrub line with several new colors: Sage Green, Mauve Pink, and Navy, set to go on sale starting December 4, 2023. The hope is that these scrubs not only offer comfort but also serve as a source of encouragement for both healthcare workers and their patients during challenging times.

The partnership features unique designs that reflect the charming personalities and cynical yet relatable stories of the PEANUTS gang. Each scrub is infused with colorful art that engages its wearers, promoting a sense of joy and individuality in usually serious medical environments. Snoopy's cheerful disposition and the message of living authentically resonate deeply with many, making these scrubs an ideal choice for those in the medical field.

The new colors represent different themes within the PEANUTS storyline: Sage Green showcases a laid-back Snoopy and Woodstock in sunglasses, highlighting a sense of humor in daily life. Mauve Pink, depicting Sally and Peppermint Patty exchanging letters, embodies softer, connecting moments between people. Navy offers a straightforward yet elegant appearance, representing the unwavering support and reliability sought in the healthcare profession.

Classico firmly believes that medical uniforms must strike a balance between design and functionality, particularly in high-pressure environments where they are worn for extended periods. The Scrub Canvas Club, launched in 2022, aims to deliver smiles to the healthcare sector by turning everyday scrubs into vibrant art pieces. By merging different industries, the project strives to inject fun and excitement into the rigorous healthcare landscape, ultimately benefiting both medical professionals and those they care for.

Understanding PEANUTS and Its Legacy

The PEANUTS comic strip was created by Charles M. Schulz and first published in 1950, introducing characters that have left a lasting mark on pop culture. Today, PEANUTS enjoys immense popularity across various mediums, including ongoing comic strips, TV shows on Apple TV+, merchandise, and more. Additionally, it collaborates with NASA on educational initiatives focused on space exploration and STEM education.

As a character loved across generations and by all genders, PEANUTS aligns excellently with current trends in healthcare apparel. Classico has ensured that the new materials and colors appeal to nurses and medical staff alike, introducing soft Sage Green, calming Mauve Pink, and classic Navy along with previous colors like White, Blue, and Grey. All options emphasize a joyful approach to scrubs, making them not just functional but fun.

New products will include:

- Scrub Canvas Club: PEANUTS Scrub Top (Item No. R35)
- Scrub Canvas Club: PEANUTS Scrub Pants (Item No. R36)

The scrubs come in sizes XXS, XS, S, M, L, and XL and are priced at ¥11,990 each. They feature Classico’s proprietary fabric known for its quick-drying, non-iron, and anti-static properties, ensuring ultimate comfort and ease of care for the wearer.

Availability and Future Vision

The new scrubs will be made available through Classico's online store on December 4, 2023, and can also be found in Classico's direct shops located in Marunouchi, Osaka, Nagoya, and Yokohama.

Looking ahead, Classico's commitment to enhancing the attire of healthcare professionals through innovative and inspiring designs remains steadfast. With the Scrub Canvas Club, the intention is clear: to use scrubs as a canvas for creativity, joy, and ultimately to provide a delightful experience in the daily lives of those in the demanding field of medicine.

For a deeper look into these new scrubs and the Classico brand, visit their official website.