HOMMA Group Expands into Japan with New Tokyo Office Launch

HOMMA Group Expands into Japan

HOMMA Group, founded in Silicon Valley by CEO Takashi Honma, is embarking on a significant move to establish itself in the Japanese market. The company plans to open a new office in Tokyo by December 2025, focusing on developing products tailored for the Japanese consumer and enhancing its sales efforts within the region. This shift follows nearly a decade of success in the United States, particularly in integrating architecture with cutting-edge technology.

Background and Purpose of the Tokyo Office

Since its inception in 2016, HOMMA Group has been dedicated to creating the future of housing through the blend of architecture and technology. The upcoming Tokyo office will mark the start of the company’s formal venture into Japan, allowing it to optimize its products specifically for local living environments and lifestyles. This local office is part of a broader strategy to coordinate more effectively with partner companies to accelerate growth and market penetration.

Overview of HOMMA's Built-in Intelligence

HOMMA's signature product, Built-in Intelligence, revolutionizes the concept of smart homes by integrating technology directly into the architectural design phase. This innovative approach ensures that features such as sensors, lighting, shades, and HVAC systems are embedded into the building from the start. As a result, the complexities associated with post-move-in smart device purchases, app setups, and network adjustments are eliminated entirely. Homeowners can enjoy a seamless experience with automated lighting that responds to human movement and circadian lighting that adjusts based on the natural light's shifts throughout the day.

Proven Success in the United States

In the U.S., HOMMA Group has carried out various successful projects, particularly in Oregon and California. One notable example is the HOMMA HAUS Mount Tabor in Portland, Oregon, a rental property developed in-house that illustrates the fusion of architecture and technology. Despite a rental price approximately 11% higher than competing properties, it boasts impressive occupancy and lease renewal rates, validating the comfort and convenience offered by HOMMA’s products. This exceptional customer satisfaction enhances residential value and illustrates the success of the universal design in user interfaces and experiences.

Future Plans for Global Expansion

As HOMMA Group continues to thrive in the U.S. market, its vision is to introduce its innovative products not only to Japan but globally. The company's ultimate goal is to broaden the concept of future living spaces, seamlessly integrating technology to enhance quality of life across different cultures and regions.

Introduction to the Roppongi Showroom

In line with its endeavours to promote its presence in Japan, HOMMA has opened an exclusive experiential showroom in Roppongi, Tokyo. Unlike traditional new constructions, this showroom features a renovated existing apartment, demonstrating that HOMMA's technology can be applied not only to new buildings but also to Japan's existing housing stock.

For more information on HOMMA’s offerings, visit the HOMMA Showroom introduction page.

About HOMMA Group

Founded with the vision of improving lives through future living solutions, HOMMA Group has expanded its operations across the U.S., Japan, and South Korea since its establishment in 2016. At the core of their offerings lies the proprietary HOMMA Cornerstone OS, which integrates control of lighting, climate, and security, aiming to eliminate operational stress and enhance the quality of home life. Moving forward, HOMMA Group is committed to merging architectural and technological perspectives as it continues to explore the future of living spaces.

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