#Japan #Tokyo #Minerva University #All-real #L'Oréal Brandstorm

Minerva University Triumphs in L'Oréal Brandstorm 2026

In an exhilarating finale that showcased remarkable innovation, the All-real team from Minerva University has emerged as Japan's champion for the L'Oréal Brandstorm 2026, the world's largest youth innovation competition. Conducted by L'Oréal Japan, the competition saw an unprecedented participation of 623 individuals across 43 projects, culminating in a fierce battle for the top spot.

The intensity of this year's national finals was underscored by a multitude of exceptional and advanced proposals, with the top three teams delivering passionate presentations to secure their place as the representative of Japan. Team All-real, having captured the judges' attention, will now proudly represent Japan in the international finals set to take place from June 18 to 19, 2026, in Paris, France, where they will compete against teams from 64 countries around the globe.

The Mission: Redefining Luxury Fragrance

This year's challenge, partnered with L'Oréal's Luxury Division, called for participants to 'create the future of luxury fragrance.' Competitors were tasked with redefining the concept of perfume through the integration of AI technology, sustainability efforts, and inclusivity. The All-real team put forward an innovative proposal that blended global insights with cutting-edge technology, facilitating a next-generation fragrance experience that vividly expresses personal identity. This fusion of excellence sought by L'Oréal and Minerva's unique creative and logical problem-solving was highly lauded by the judges.

Overview of the Japanese Representative Team

• - Team Name: All-real
• - University: Minerva University
• - Members: Stephanie, Ruby, Dayon

The team expressed their pride in being selected as Japan's representative, stating, "It is a great honor to be chosen. Competing among 43 teams presented a significant challenge, and having our vision of 'Reality' recognized has greatly boosted our confidence. We will continue to push our limits at the Paris finals, demonstrating Japan's innovative potential to the world."

A Historical Milestone for Brandstorm

Celebrating its 34th iteration, this year's Brandstorm recorded over 380,000 participants from 64 countries, making it the largest event in its history and reinforcing its status as a premier global innovation competition.

Seiya Tsuzuki, Head of L'Oréal Japan's Luxury Division, commented on All-real's visionary approach, stating, "I was deeply impressed by their unique vision and courageous proposals that challenge established norms. Their global sensibility and disruptive thinking are exactly what we seek in the future of the luxury market. I am confident that they will astonish the world with their innovation in Paris."

Looking Ahead to the International Finals

The global finals, hosted at the legendary venue Le Visionnaire in Paris, will also offer participating teams the chance to present at Viv Technology 2026, Europe's largest tech event. The winning team will receive a special mission at L'Oréal's Paris headquarters for three months, along with the opportunity to pursue a global career with L'Oréal after the program concludes.

The L'Oréal Brandstorm has been a pioneering platform since its inception in 1992, fostering promising careers in the beauty industry and helping approximately 500 talented individuals launch professional careers at L'Oréal each year.

About L'Oréal Group

L'Oréal has been a leader in the beauty and cosmetics industry for over 117 years, committed to meeting the desires and needs of consumers worldwide. Our mission, "Creating the beauty that moves the world," encompasses a comprehensive approach to sustainable, inclusive, ethical, and generous contributions to society and the environment through beauty. With a diverse portfolio of over 40 international brands and initiatives such as the L'Oréal for the Future program, we celebrate the infinite diversity of beauty and deliver the highest standards of quality, efficacy, safety, integrity, and responsibility to everyone around the globe.

For more information, visit our media room at loreal.com.

About L'Oréal Japan

L'Oréal began its operations in Japan in 1963, establishing L'Oréal Japan in 1996. With approximately 2,300 employees and 20 handling brands, the company engages in the import, manufacturing, sales, and marketing of cosmetics. Japan is a strategic hub for the L'Oréal Group, hosting research and innovation centers and production facilities that contribute to its success and development.

For details, see loreal.com.