#China #Qingdao #Haier #Tennis Community #AO 1 Point Slam

Haier Partners with AO 1 Point Slam to Boost Grassroots Tennis

Haier, a global leader in home appliances, has announced an exciting partnership with AO 1 Point Slam, a groundbreaking initiative created by the Australian Open (AO). This collaboration aims to bridge grassroots tennis communities with the exhilarating environment of Grand Slam events, providing players at the community level with a unique opportunity to feel the thrill of high-stakes competition.

The partnership is set to bring tennis enthusiasts from local backgrounds into the limelight of one of the most prestigious tennis tournaments in the world. As part of this initiative, players of varying ages and skill levels can participate in qualifying tournaments held across their local communities. The ultimate goal? To earn a coveted spot on the world-renowned Rod Laver Arena during the inaugural week of the Australian Open.

In an effort to enhance community involvement, both Tennis Australia and Haier are actively encouraging tennis clubs, associations, schools, and coaches nationwide to organize these qualifying tournaments. The highlight of each tournament is that the player who advances to the main draw of the Australian Open will proudly represent their local community. Additionally, the tennis club associated with each champion will receive a grant aimed specifically at nurturing grassroots tennis development.

Wang Meiyan, Vice President and Brand Director of Haier Group, expressed enthusiasm regarding the collaboration, stating, “Our long-standing relationship with the Australian Open has allowed Haier to connect profoundly with tennis fans and communities worldwide. By extending our partnership to include AO 1 Point Slam, we’re creating new opportunities to engage with a wider audience of players and fans, thereby bringing the Australian Open’s excitement closer to global tennis communities.”

Cedric Cornelis, Commercial Director of Tennis Australia, echoed Meiyan’s sentiments, saying, “We are thrilled to expand our partnership with Haier to encompass AO 1 Point Slam. Haier's dedication to innovation and quality perfectly aligns with the core values of our sport. This collaboration is not just about boosting a new tennis event; it also fosters support for grassroots tennis communities throughout the country.”

Haier's involvement in the sporting world has been flourishing since 2004, when it first partnered with the Melbourne Tigers, and has since expanded to prominent collaborations with top football clubs such as Paris Saint-Germain and Liverpool FC, as well as major global sporting events including the Australian Open and Roland-Garros. Through these alliances, Haier connects with diverse audiences across the globe, gaining deeper insights into local cultures and consumer lifestyles. These experiences guide the brand in creating products and solutions tailored to the evolving needs of households across various markets.

Possessing a robust global R&D network and localized innovation capabilities, Haier is adept at developing smart home solutions custom-designed for diverse living environments and lifestyles. For instance, the company creates energy-efficient washing machines that cater specifically to European households, while innovating larger capacity appliances tailored for North American consumers. Haier’s ongoing adaptability ensures that its innovations consistently meet the varied needs of its customer base.

Having been recognized as the world’s number one home appliances brand by sales volume for 17 consecutive years, and as the foremost global leader in smart home solutions, Haier strengthens its market position through innovation, consumer-focused solutions, and local engagement. By intertwining sports, community, and technology, the company is committed to producing lasting value for consumers around the world.

For more details regarding community event organization, registration, and participation specifics, visit tennis.com.au/one-point-slam.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of solutions aimed at enhancing the quality of life alongside digital transformation, under the mission of “More creation, more possibilities.” The company has established ten R&D centers, 35 industrial parks, and 173 manufacturing sites across the globe, reporting global revenues of $59.8 billion in 2025. Haier is the only brand in the world’s IoT ecosystem to feature consistently in the top 100 most valuable global brands as per Kantar BrandZ for eight consecutive years. Moreover, Haier has maintained the top market share for global appliance sales, as reported by Euromonitor International, for 17 consecutive years.