GeoCode Releases May 2025 Web Advertising Trend Report

GeoCode Inc., a leading company in web marketing and cloud sales technology located in Shinjuku, Tokyo, has unveiled its latest report titled "Web Advertising Trend Report for May 2025." This document compiles the newest trends and updates in web advertising, emphasizing key changes and recommendations for marketers.

Overview of the Report

In this edition, several significant topics are covered, particularly focusing on updates from April 2025 regarding web advertising:

- Ad Fraud Survey by KeyMark Lab: The report reveals that about 60% of advertising managers have experienced issues related to ad fraud. This raises concerns about what steps these managers should take to safeguard their advertising spend.
- Improve Relevance of Google Ads: Changes within Google Ads are discussed, specifically the improvements in the relevance of search ads that appear at the bottom of pages. The report dives into the modifications that were made and their implications for advertisers.
- Yahoo! Ads Display Improvements: It also mentions enhanced audience list targeting accuracy for Yahoo! display ads, as well as important notes for advertisers following these updates.
- Introduction of New Aspect Ratios: Yahoo! has launched responsive display ads with a new 3:2 aspect ratio. The report highlights the potential benefits this new format could bring to advertising strategies.

Important Topics Addressed

One notable change included is the renaming of the “effectiveness of the ad” to “enrichment of ad assets” within Google Ads, providing insight into the reasoning behind this shift.

Benefits of Downloading the Report

Downloading the "Web Advertising Trend Report for May 2025" provides several advantages for marketing professionals:

- Quick access to the latest information on marketing trends.
- Highlighted key points amongst current updates.
- Learning from successful web advertising management case studies.

Who Should Read This Report?

This report is ideal for:

- Individuals seeking to enhance their website’s traffic and conversion rates.
- Those wishing to gauge their current website attraction levels.
- Marketers aiming to collect up-to-date information on web marketing tactics.

For more insights and to download the report, visit the following link: Download the May 2025 Web Advertising Trend Report.

About GeoCode's Web Advertising Services

GeoCode is an established web marketing firm with over 15 years of experience in web advertising management services. The company has successfully managed over 2,120 advertising accounts, with 495 currently active, showcasing a strong performance validated by recognition from Google and LINE Yahoo.

Their accolade includes being a finalist for five consecutive years at the Premier Partner Awards held by Google, and special recognition from LINE Yahoo for outstanding agency performance, which highlights their operational expertise.

Awards Summary:

- Premier Partner Awards Finalist: 5 consecutive years (2018, 2019, 2021, 2022, 2023)
- LINE Yahoo Awards: Special recognition for exemplary performance in advertising management.

For further details on their services, check out GeoCode Services or visit their media outlet, Web Advertising Magazine.

About GeoCode Inc.

Founded on February 14, 2005, GeoCode integrates SEO strategies with website development and offers services including organic marketing and cloud sales technologies. Their comprehensive services support businesses from attracting customers to maximizing sales, contributing to digital transformation.

- Company Name: GeoCode Inc.
- CEO: Daisuke Haraguchi
- Headquarters: Shinjuku, Tokyo 4-1-6 JR Shinjuku Miraina Tower, 10th Floor
- Capital: 363.86 million yen (as of February 2025)
- Stock Code: 7357, listed on the Tokyo Stock Exchange Standard Market
- Website: GeoCode Official