Kendall Jenner Becomes Anua's First Global Brand Ambassador

Anua Welcomes Kendall Jenner as Global Ambassador

Anua, a rapidly growing Korean skincare brand, has made a remarkable entrance into the American beauty market, celebrating a significant milestone with the announcement of Kendall Jenner as its first global brand ambassador. This collaboration marks a pivotal moment for Anua as it launches an international campaign centered around its innovative product, the PDRN Collagen Glow Facial Serum Spray.

The Rise of Anua in the Beauty Industry

In just a few short years, Anua has established itself as a prominent player in the beauty industry. The brand gained tremendous traction in 2024, being recognized as the #1 beauty brand on TikTok Shop with impressive sales figures that surpassed all competitors in the US market. Additionally, Anua earned the title of Amazon Top Brand for outstanding performance in sales during 2024 and 2025, achieving remarkable growth during Amazon Prime Day with a staggering 537% sales increase year-over-year. By 2025, Anua's global revenue exceeded $500 million, solidifying the United States as its largest market, with over 40 million products sold in 160 countries.

Kendall Jenner's Commitment to Skincare

Kendall Jenner, who is known for her minimalist and consistent skincare routine, aligns perfectly with Anua's philosophy of using gentle, skin-friendly formulas crafted with carefully selected ingredients for effective results. Kendall has openly expressed her admiration for Anua’s two-step cleansing process, which transformed her skin’s condition, along with her love for the Azelaic Green Serum and the PDRN line, which gives her skin a radiant glow.

The PDRN Collagen Glow Facial Serum Spray that becomes central to this campaign is an advanced mist formulation infused with 2000 ppm PDRN (Salmon DNA) and hyaluronic acid, designed for quick and intense hydration while providing a brightened, smooth finish without greasiness. Its ultralight microcapsule structure allows for rapid absorption, making it suitable for both makeup application and touch-ups, with clinical evidence showing a remarkable increase in skin hydration by 30.754% as well as a temporary reduction in skin surface temperature. The product is non-comedogenic and suitable for all skin types, intended for daily use.

Global Campaign Launch

Starting June 1, 2026, the global digital and social media campaign will showcase Kendall Jenner incorporating the serum spray into her daily routine, from morning skincare to travels and quick touch-ups on set. Content will be shared across Anua’s channels and Jenner's profiles, reflecting a long-term partnership that includes global campaigns and product launches.

"We are incredibly excited to partner with Kendall Jenner, one of the most recognizable figures in the world. Her minimalist and natural approach to lifestyle resonates perfectly with Anua's philosophy of ‘trend meets trust.’ Together, we aim to reach a broad global audience with this vision,” stated Yi Seonhyeong, CEO of The Founders, Inc.

In celebration of this partnership, Anua will be hosting the immersive pop-up experience,