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Addressing Marketing Research Challenges: Free Webinar

The dynamic world of marketing research has long played a crucial role in guiding business decisions and understanding consumers. However, in recent years, this industry has faced unprecedented challenges due to the acceleration of digitalization, diversifying consumer behaviors, and the rise of new technologies such as AI. Recognizing these complexities, Japan Information Inc., a leading marketing research firm headquartered in Tokyo, is organizing a free online seminar titled "Current Challenges in Marketing Research: Part 1 - Difficulties in Real Surveys and Issues with Survey Respondents" on May 13, 2026, starting at 1:00 PM.

In this inaugural webinar, we will delve into various pressing issues affecting marketing research today. With the depletion of reliable survey panels, difficulties in securing participation from younger demographics, and increasing instances of fraudulent responses, the integrity of the survey process is being called into question. Furthermore, the growing wariness towards offline surveys is another hurdle that researchers need to overcome. These topics will open a dialogue about the essential nature of surveys in understanding consumer perspectives and how we might tackle these issues effectively.

The distinguished speaker for this event will be Masayuki Hagiwara, Executive Fellow at transcosmos Analytics Inc., who has extensive experience leading efforts in the research field. His insights aim to clarify the essence of these challenges and propose strategies to address them.

Seminar Overview

Throughout this five-part seminar series, we will systematically examine the various challenges facing the marketing research sector, beginning with the first session focusing on difficulties surrounding actual surveys and the obstacles related to participant cooperation. Other planned sessions will tackle themes including data quality, consumer insights, research innovation, and the necessary actions for problem-solving.

Given the current landscape of research, marketers, research personnel, and business decision-makers will greatly benefit from this seminar. It is an opportunity to rediscover and understand the essence of marketing research and build frameworks that ensure reliable data collection in the future. This session specifically offers valuable insights into finding solutions to low response rates, addressing the challenges of youth participation, and managing trust in survey responses.

Program Highlights:

1. Introduction - Why Start with Issues
2. Sustainable Issues Within Online Research Panels
3. Ensuring the Reliability of Responses
4. Considerations for Incentives in Survey Participation

This session will engage with the current state of marketing research, advocating for the value it holds in effective business decision-making. The topics and discussions raised will aim to rebuild trust in the research processes that rely on participant goodwill and honesty, while also highlighting practical solutions for ensuring data quality moving forward.

Speaker Biography

Masayuki Hagiwara

• - Position: Executive Fellow at transcosmos Analytics Inc.
• - Background: Born in 1961, Masayuki holds a degree from the University of Tokyo's Faculty of Education. His extensive career includes leadership positions at Nikkei Research, Recruit Research, and NetRatings (now Nielsen Digital). Since 2012, he has taught "Marketing Research" at Aoyama Business School (ABS) and at Waseda University Business School (WBS) since 2015. He is an author of multiple marketing research related books, including the 2011 release titled "Next-Generation Marketing Research".

Event Details

• - Date and Time: May 13, 2026 - 1:00 PM (Doors open at 12:50 PM)
• - Fee: Free (Pre-registration required)
• - Registration: Sign up here
• - Format: Online via Zoom

Due to limited seating, early registration is encouraged. Please note that participation from professionals in competing firms or individual attendees may be restricted.

Join us for this insightful seminar to explore the pressing issues in marketing research and discover how industry leaders are navigating these evolving challenges.