#Japan #Tokyo #Kikkoman #Summer Promotion #Oidayasu Oda

Kikkoman's Exciting 2026 Summer Promotion

Kikkoman Foods, well-known for its quality sauces and seasonings, has launched its 2026 summer campaign, featuring a delightful web video series titled 'Natsu wa Hiyau' (Summer is Cool and Delicious). From February 2, five short videos starring comedian Oidayasu Oda will be available on Kikkoman's official YouTube channel. The series aims to energize audiences during the summer heat, suggesting delicious noodle dishes that help maintain appetite in the sweltering heat.

The Series and Highlights

In this entertaining web series, Oda dons the guise of the scorching summer sun, humorously introducing a variety of refreshingly cold noodle dishes. The videos are packed with vibrant visual contrasts—while Oda shouts and performs against a backdrop reminiscent of a heat wave, the featured dishes, such as icy chilled noodles, stand out as vibrant and appetizing. Each segment aims to encourage viewers to enjoy these quick-to-prepare meals, ensuring they stay energized and satisfied even on the hottest days. Fans should pay close attention to Oda's comedic lines and expressions that make each video a joy to watch.

Behind the Scenes

The filming of these five videos was nothing short of exhilarating. Oda's powerful voice echoed throughout the studio as he passionately delivered his lines without any retakes, showcasing his talent and enthusiasm. The energy of the set was infectious, leaving the production staff in fits of laughter as they worked to contain their amusement at Oda's lively antics. When the cameras stopped rolling, the studio filled with laughter, embodying an atmosphere of joy and camaraderie.

Web Series Overview

The 'Natsu wa Hiyau' web series includes:

• - Artist: Oidayasu Oda
• - Release Date: February 2, 2026
• - Available on YouTube: Kikkoman's official channel

Segments of the series include:

• - Chilled Shari Mentsuyu Summer Noodles (15 sec)
• - Udon with Delicious Broth Soy Sauce (15 sec)
• - Yuzu Grated Udon (15 sec)
• - Ice Cold Tsukemen with Hon Tsuyu (15 sec)
• - Ice Cold Tsukemen with Fragrant White Dashi (15 sec)

For more information, visit the summer promotion site: Kikkoman Summer Promotion.

Product Highlights

The following innovative products are featured in the campaign:
1. Kikkoman Shari Mentsuyu (Release Date: February 2, 2026)
- A revolutionary noodle sauce that is meant to be frozen. After being frozen for over 8 hours, it creates a refreshing sherbet-like texture, perfect for summer dishes. It comes in two delightful flavors: a Korean-style chilled noodle flavor and a citrus-infused somen.
- Kikkoman Shari Mentsuyu Site

2. Kikkoman Always Fresh Udon with Delicious Broth Soy Sauce (Release Date: February 2, 2026)
- A delicious soy sauce that turns any udon into a gourmet meal with just a drizzle. Best enjoyed chilled with a poached egg on top.
- Kikkoman Dashi Soy Sauce Site

3. Kikkoman Gumen Series
- Features hearty noodle dishes that are ready to serve simply by adding hot water or freezing for a refreshing twist. The Yuzu Grated variant is particularly recommended for the summer.
- Kikkoman Gumen Site

4. Kikkoman Concentrated Hon Tsuyu
- With delicious katsuobushi and kombu flavors, this versatile sauce is perfect for both hot and cold dishes. The concentrated version maintains its flavor even when diluted with ice or water.
- Kikkoman Hon Tsuyu Site

5. Kikkoman Flavorful Fragrant White Dashi
- Made from 100% domestic ingredients, this dashi enhances any dish with its rich flavor. It is ideal not only for traditional Japanese fare but also for cold noodle dishes, especially when mixed with ice.
- Kikkoman Fragrant White Dashi Site

This summer, Kikkoman encourages everyone to beat the heat with delicious and refreshing noodle options. Stay tuned for the exciting web series and try these innovative products to elevate your summer meals!