BayPort Credit Union Recognized with Prestigious 2025 Savvy Award for Financial Wellness Innovation

BayPort Credit Union Shines with 2025 Savvy Award

In a remarkable achievement, BayPort Credit Union has been honored with the prestigious 2025 Savvy Award by SavvyMoney, recognizing its outstanding contributions to the Financial Wellness category. The accolade is a testament to the innovative programs that BayPort has developed to enhance the financial health of its members, particularly its engaging Credit Score Member of the Month sweepstakes.

Launched in 2025, the Credit Score Member of the Month program aims to incentivize members to improve their credit scores. By offering participants a chance to win $1,000 towards their existing debt for every increase of five points in their credit score, the program not only serves as a monetary incentive but also stresses the importance of financial literacy and personal responsibility. The participation is open to all members utilizing the complimentary Credit Score tool available through BayPort's online and mobile banking platforms.

Drawing considerable attention, twelve winners from various cities in Hampton Roads, aged between 27 and 66, each walked away with $1,000. This initiative is part of BayPort's broader mission to actively engage its community in financial well-being, and it has proven successful, leading to an impressive 27% rise in the utilization of the Credit Score tool. With a vibrant membership of about 44,000 members actively participating, this program clearly resonates with the community's needs.

BayPort's commitment to financial wellness is further reflected in its robust Credit Score tool, powered by fintech innovator SavvyMoney. This resource grants members free access to their credit scores, credit monitoring, detailed credit reports, personalized goal setting, and customized Credit Score Action Plans. Such tools demystify credit health, empowering members to understand their financial standing and make informed decisions regarding their finances.

Since the rollout of the Credit Score service in early 2020, BayPort has consistently surpassed initial expectations, achieving a 30% adoption target within just eight months. Its prominent standing among SavvyMoney partners is highlighted by having more than 25,000 active online banking users, ranking it first among its peers based on adoption and engagement metrics.

BayPort Credit Union's journey began in 1928, when 12 shipyard workers set out to create a reliable source of low-interest loans. Fast forward to today, BayPort has evolved into a leading financial institution with a superior 5-star rating from Bauer Financial, overseeing assets totaling $2.7 billion. With 31 branches serving over 156,000 individuals and businesses across Virginia, BayPort’s influence continues to grow, cementing its role as a community-driven organization.

Recognizing that financial literacy is a dynamic and ongoing process, BayPort remains dedicated to offering new and engaging programs such as the Credit Score Member of the Month. By actively fostering a culture of financial well-being, BayPort is making significant strides in transforming the financial landscape for its members.

For additional information on BayPort Credit Union and how to get involved with its various programs aimed at promoting financial health, please visit their official website at bayportcu.org.