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Ocean Spray's New Chapter with Abigail Buckwalter as CEO

In a pivotal move within the realm of agricultural cooperatives, Ocean Spray Cranberries, Inc., renowned for its association with about 700 family farmers, has appointed Abigail Buckwalter as its new President and Chief Executive Officer. Buckwalter, who boasts two decades of extensive global leadership experience, particularly in the consumer-packaged goods and healthcare sectors, steps into this role as the company gears up to innovate and expand its reach.

Until her appointment, Buckwalter was at the helm of Nestlé Health Science U.S., overseeing a diverse organization of over 6,000 employees for the last three years. During her tenure, she adeptly managed a complex and varied portfolio, further solidifying her reputation as a transformative leader. Her experience navigating multi-billion-dollar brands has equipped her with unique insights into market dynamics and consumer trends, which will undoubtedly be an asset in her new position.

Peter P. Dhillon, Chairman of the Board at Ocean Spray, expressed excitement about the new appointment, signaling Buckwalter's potential to lead the cooperative into a successful next chapter. Dhillon emphasized her exceptional operational skills and her unique perspective on fostering a people-first culture within the organization. This leadership style will serve Ocean Spray well as it approaches its second century of business.

Buckwalter's journey within the corporate landscape includes significant contributions to Nestlé Health Science since its inception, helping shape the organization and drive strategic initiatives. Her tenure across various global markets—spanning Europe, Oceania, and North America—has allowed her to cultivate a deep understanding of multi-faceted business environments and challenges.

With a commitment to operational excellence and innovative thinking, Buckwalter aims to address the evolving consumer behaviors that characterize the current market landscape. “Our industry finds itself at an incredibly dynamic tipping point in consumer behavior and buying habits,” Buckwalter remarked. “I believe Ocean Spray, with its iconic brand and global platform, is uniquely positioned to deliver against those expectations around taste and health benefits.”

Her vision reflects a powerful combination of consumer-centricity and excellence in execution, a dual approach that she advocates for to unlock Ocean Spray’s full potential. Observing consumer trends and striving for operational efficiency will form the core principles of her leadership, as she seeks to integrate insights gained during her years in the consumer-packaged goods sector.

Beyond her professional accolades, Buckwalter is a devoted mother of three, an adventure enthusiast, and a lifelong learner. Growing up, she developed a passion for continuous personal development and exploration—qualities that resonate well with her dynamic professional persona. She holds a bachelor's degree from the University of Wisconsin and an MBA from Columbia University, further underpinning her strong academic foundation.

In recognition of her outstanding contributions, she received the 2026 Distinguished Service Award from the University of Wisconsin School of Journalism and Mass Communication, a testament to her commitment to excellence in her field. Buckwalter's remarkable journey from roles in consumer-packaged goods to leading a major agricultural cooperative reflects her dedication to nurturing brand growth and efficacy.

About Ocean Spray: Founded in 1930, Ocean Spray emerged from the ambitions of three innovative cranberry farmers who sought to revolutionize the market. Today, it stands as a testament to the collective strength of around 700 farmers across the United States, Canada, and Chile. With nearly a century of operations under its belt, the cooperative has transformed into a globally recognized agricultural powerhouse, offering more than a thousand cranberry-infused products in over a hundred countries. The organization prides itself on championing the legacy of family farming, focusing on the health benefits derived from cranberries.

In a world increasingly attuned to the intersection of taste and nutrition, Ocean Spray is poised, under Buckwalter's guidance, to navigate the complexities of modern consumer needs while remaining true to its roots. As the cooperative embarks on this new chapter, the expectation is not just to meet consumer demands but to shape them.

With a fresh outlook on leadership and strategic growth, Abigail Buckwalter's induction as CEO is set to herald a transformative era for Ocean Spray, embodying the motto: Born Tart. Raised Bold™.