#Denmark #Copenhagen #Corporate Strategy #3Shape #Rasmus Hannemann

3Shape Welcomes Rasmus Hannemann as Senior Vice President of Portfolio & Product Strategy

In a strategic move aimed at enhancing its product management functions, 3Shape has announced the appointment of Rasmus Hannemann as the new Senior Vice President of Portfolio & Product Strategy. This significant transition will take effect on March 9, 2026. Rasmus brings with him over 20 years of extensive experience from Coloplast, a company where he held multiple senior roles across different areas including strategy, product management, and global business leadership.

A Proven Leader with Diverse Experience

Rasmus's career trajectory at Coloplast has been nothing short of impressive. He most recently held the position of Vice President, Group Development & Strategy, where he was pivotal in shaping the corporate strategy and overseeing M&A activities, as well as post-merger integration processes. Before this, he played an integral role in leading the global Wound & Skin Care business, demonstrating his versatility and depth of knowledge across various sectors and functions within the organization.

His appointment at 3Shape marks a new chapter not only for Rasmus, but also for the company itself as it seeks to refine its approach toward product innovation and market strategies. As he steps into the Senior Leadership Team, Rasmus will report directly to CEO Jacob Paulsen.

Aligning Product Strategy with Innovation

In his new role, Rasmus will spearhead 3Shape's Portfolio & Product Strategy division, focusing on aligning product strategy, innovation, and commercial execution. This restructuring aims to support the company's ongoing efforts to evolve its product portfolio and achieve long-term growth objectives.

Jacob Paulsen, CEO of 3Shape, expressed strong confidence in Rasmus's capabilities, stating, "Rasmus brings deep experience, strong strategic capability, and a pragmatic, people-focused leadership style. He is well positioned to build on the strong foundation established in recent months and to play a central role in shaping 3Shape’s future."

Rasmus’s leadership style is expected to foster a collaborative and results-oriented environment, crucial for a company that is continually adapting to meet the demands of an ever-evolving market. His focus will undoubtedly help to ensure that 3Shape remains competitive, innovative, and attuned to customer needs.

Looking Ahead

As 3Shape prepares for this leadership transition, the organization is poised for continued growth and innovation. Rasmus is set to officially join the company on March 9, 2026. Under his guidance, 3Shape anticipates not only bolstering its product strategy but also enhancing its reputation as a leading force in the industry. The appointment promises a fresh perspective and new strategies to navigate the challenges and opportunities ahead.

For more information on this announcement, contact:
Lina Danstrup
Director and Head of Corporate Communications
[email protected]

Stay tuned for more updates as Rasmus Hannemann steps into his new role, aiming to elevate 3Shape's mission to provide cutting-edge solutions across the dental technology landscape.