Experience Bravery at the New 3D Virtual Tour of Lord Ashcroft Gallery

Unveiling Courage: The 3D Virtual Tour of the Lord Ashcroft VC and GC Gallery

In a remarkable blend of technology and history, the Lord Ashcroft VC and GC Gallery has launched a stunning 3D virtual tour, coinciding with Armistice Day. This tour marks a new chapter after the physical gallery at the Imperial War Museum shut its doors, allowing visitors to explore the collection from the comfort of their homes.

For over 40 years, Lord Ashcroft has cultivated the world’s largest assemblage of Victoria Cross medals, with over 240 decorations, alongside a smaller collection of George Crosses. These awards hold significance as the highest forms of military honor in Britain and the Commonwealth. Having been displayed for 15 years, the gallery faced closure on September 30, 2025, despite public outcry. This decision left many enthusiasts heartbroken, including Lord Ashcroft, who was motivated by the shared sentiment to create an alternative platform for these significant artifacts.

The virtual tour showcases hundreds of inspiring stories of valour, highlighting the history of bravery from the Crimean War to modern conflicts. Lord Ashcroft passionately stated, “I was heartbroken when I learnt of the IWM's decision. However, the response from others reaffirmed my determination to keep these stories alive.” The virtual gallery serves as a tribute to what he dubs 'the bravest of the brave,' the extraordinary individuals who received these medals.

As the website launches, it promises a wealth of information about the various items in Ashcroft's medal collection. This includes not only the VC and GC medals, but also a prestigious selection of Special Forces medals and aerial gallantry decorations, showcasing the military's rich tapestry of courage.

Ashcroft is currently deliberating several avenues to once again allow public viewings of his medal collections. His goal is to ensure that these remarkable stories and inspirations are accessible to many in the years to come. Updates regarding public exhibitions will be made available on the new website, which aims to continue his two-decade commitment to celebrating bravery and valor.

With the virtual tour live on the new platform, visitors can now experience a comprehensive view of Lord Ashcroft’s collection without geographical limitations. Whether history enthusiasts want to appreciate these medals or recognize the sacrifices of their holders, the 3D virtual tour caters to various audiences.

Lord Ashcroft is not only an international businessman and philanthropist but also an author and advocate for bravery. His dedication to these themes is further reflected in his lecture series and multiple publications within the 'heroes' series, many inspired by his own medal collection. To join the virtual exploration of this significant collection, visit lordashcroftmedalcollection.com.

With this innovative approach, the Lord Ashcroft VC and GC Gallery intends to honor those who have shown exceptional courage and inspire future generations to appreciate the heroic sacrifices made throughout history.