#Spain #Barcelona #luxury wellness #Natura Bissé #The World's 50 Best Hotels

Natura Bissé Officially Partners with The World's 50 Best Hotels

Natura Bissé, the renowned Spanish skincare brand, has made significant strides in the luxury wellness industry by becoming the first and exclusive 'Official Spa Brand' for The World's 50 Best Hotels for 2025. This strategic collaboration embodies Natura Bissé's commitment to elevating the wellness experience in premium hospitality settings, thus reinforcing its position as a global leader in high-end wellness.

The World's 50 Best Hotels awards ceremony, a prestigious event that gathers the elite of the hotel industry, is set to unfold soon in London. During this three-day event, Natura Bissé will take the opportunity to showcase an array of innovative wellness experiences tailored for hotel professionals. These curated experiences aim to inspire hoteliers in their continuous journey towards excellence and align with sustainable business practices.

As the demand for luxury and transformative travel experiences surges, Natura Bissé's official partnership stands as a testament to the shifting dynamics in global tourism. A recent report from the Global Wellness Institute highlights that the wellness sector has seen a remarkable annual growth rate of 9% since 2020, anticipating it will reach an astounding value of $9 trillion by 2028—almost double the market size recorded in 2019. This growth underlines the increasing significance of wellness as a central theme in luxury travel, presenting a compelling narrative for both consumers and industry stakeholders alike.

"Born as a spa brand, Natura Bissé has partnered with iconic hotels for over 40 years. We take immense pride in becoming the first and exclusive official spa partner of The World's 50 Best Hotels," said Lluis Uriach, Strategic Projects Director of Natura Bissé Group. His enthusiasm reflects the brand's belief in the genuine value it brings to the hospitality sector, as it evolves to meet the needs of a discerning clientele increasingly seeking transformative wellness experiences.

Currently, Natura Bissé enjoys a substantial presence in over 450 luxury hotels across the globe, with partnerships established with esteemed brands such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt. The brand’s treatments exemplify a commitment to quality and innovation, while its charitable amenities—recently honored by Condé Nast Traveler Spain—enhance the luxury experience for guests. Furthermore, the company has developed a carefully curated selection of retail products, enabling visitors to indulge in self-care long after their stay.

Craig Hawtin-Butcher, Managing Director of 50 Best, expressed his excitement about this alliance, stating: "We are thrilled to partner with Natura Bissé, a distinguished leader in skincare and spa services, which shares our unwavering pursuit of excellence and the provision of unforgettable experiences. We are confident in their ability to provide added value to both the 50 Best community and the properties recognized in The World's 50 Best Hotels ranking."

As luxury tourism continues to expand at an unprecedented rate, the collaboration between Natura Bissé and The World's 50 Best Hotels marks a pivotal moment in the evolution of wellness in travel. With an increased focus on emotional and transformative luxury, this partnership is poised to set new standards for what it means to provide a premium wellness experience in hotels worldwide.