Hisense Launches UR9 Series: A New Era of True RGB MiniLED Displays

Hisense Introduces the UR9 Series: A New Era in RGB MiniLED Displays

In a remarkable move towards enhancing home entertainment, Hisense, a renowned leader in consumer electronics and home appliances, officially launched its UR9 series today. This new lineup signifies more than just a product release; it introduces a revolutionary approach to color representation, ensuring that shades are not only vibrant but also natural and visually appealing for everyday viewing.

The heart of the UR9 series lies in a groundbreaking method of color generation and perception. By directly creating colors at the light source, the UR9 delivers richer hues, sharper details, and an experience that closely resembles human visual perception. This innovative approach reduces visual fatigue while significantly enhancing immersion into the viewing content.

At the forefront of this user-focused experience is Hisense's industry-leading RGB MiniLED technology. Recently, in March 2026, the Video Division of the Consumer Technology Association (CTA) released an official industry definition for RGB LED televisions, with Hisense playing a pivotal role in establishing global standards for true RGB MiniLED display technology.

The UR9 series represents a quantum leap in display technology, introducing a comprehensive RGB MiniLED backlighting system, where each LED integrates independent red, green, and blue diodes. This architecture allows for unparalleled control over color, brightness, and contrast, achieving up to 100% coverage of the BT.2020 color space. This translates into a color performance that is not only broader but also more precise and true-to-life.

Behind this breakthrough is the new Hi-View AI Engine RGB processor. This advanced processor coordinates color and brightness in real-time on a zonal level, dynamically optimizing each frame. This process adds depth, clarity, and balance to every scene, ensuring a visually stunning experience.

Moreover, the UR9 series is designed to provide a comprehensive sensory experience. It features a built-in 4.1.2 multi-channel surround sound system, professionally tuned by Devialet, which offers a fully immersive 360-degree soundscape. With upward-firing height speakers, dedicated surround channels, and a powerful built-in subwoofer, this audio setup delivers cinematic depth, dynamics, and spatial realism without the need for external devices.

To ensure a consistently pleasant viewing experience across various environments, the UR9 also includes regionally optimized panels — anti-reflection glare-free for Europe, Australia, and other regions, and obsidian panels for North and South America, minimizing distractions from ambient light while preserving image integrity.

For gaming enthusiasts, selected UR9 models offer a native refresh rate of 180Hz, providing ultra-smooth motion and responsiveness, taking gaming experiences to new heights.

Supporting a wide range of premium formats, the UR9 is compatible with Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode. It's designed to meet the evolving needs of both content creators and consumers. Its performance is complemented by a refined 'Pure Elegance' design, featuring a high-quality metal stand and a nearly bezel-less finish that seamlessly integrates into any modern living space.

In unveiling the UR9, Hisense reaffirms its mission of 'Innovating A Brighter Life'. By redefining natural and realistic colors through true RGB Mini-LED technology, Hisense is not just advancing display tech; it's shaping an experience that is more natural, immersive, and centered around the viewer.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in the fields of home appliances and consumer electronics, with operations in more than 160 countries. Hisense specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks number one globally in the 100-inch and larger TV segment from 2023 to 2025. As the originator of RGB MiniLED technology, Hisense continues to lead the next generation of innovations. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships to engage audiences worldwide.