#Health Technology #Guidehouse #Patient Support Programs

Guidehouse Unveils 2026 Trends in Patient Support Programs

On June 25, 2026, Guidehouse, a leader in professional services across commercial and government sectors, released its highly anticipated annual report detailing the trends in Patient Support Programs (PSPs). This year's findings reveal a landscape significantly affected by challenges related to affordability, regulatory changes, and rapid technological advances in the healthcare sector.

The report indicates that PSPs are becoming increasingly essential in facilitating patient access to therapies. Among the most utilized programs this year, co-pay assistance programs topped the list, utilized by 80% of surveyed organizations. This was followed by patient affordability programs and temporary assistance at 71%, dedicated account support at 69%, technical capabilities at 49%, and product education at 35%. Douglas R. Martin, MD, who leads Guidehouse's Global Life Sciences division, emphasized the role of these programs in enhancing affordability and supporting provider reimbursement processes.

However, the current healthcare landscape indicates a growing need for re-evaluation in how these services are delivered. A recent survey highlighted a notable 23-point decrease in leaders utilizing third-party HUB services. This trend demonstrates a strategic pivot as manufacturers increasingly choose to bring services in-house, aiming to gain greater control over patient experiences and the data generated by these interactions.

Furthermore, the report sheds light on the shifting regulatory environment. Only 14% of industry leaders expressed feeling