GAF Unveils Groundbreaking Roofing Solutions Focused on Environment and Growth at International Roofing Expo 2026

GAF Showcases Optimal Roofing Solutions at IRE 2026



The roofing industry is set for a transformative phase as GAF, a leader in roofing and waterproofing, presents its innovative lineup of products at the 2026 International Roofing Expo (IRE). Taking place in Las Vegas, this year's expo highlights GAF's commitment to resilience, sustainability, and business growth for contractors.

A Competitive Edge for Residential Roofing


GAF's residential roofing solutions are crafted to give contractors a competitive edge. A standout product is the Timberline HDZ® shingles, which come with the new Bold Definition color collection. This product features the WindProven™ Limited Wind Warranty, making it the only offering in the industry with no maximum wind speed restrictions — an essential advantage for homeowners looking for durable solutions. Additionally, these shingles utilize proprietary, time-release algae-fighting technology, ensuring homes remain stain-free, supported by a 25-year StainGuard Plus™ warranty.

Complementing these offerings is the GAF TimberSteel™ Premium Metal Roofing System, combining the aesthetics of metal roofing with the simplicity of asphalt installation. Available through GAF's Metal Certified Contractors, this system comes with a TimberSteel™ ArmorPledge™ Limited Warranty, offering superior workmanship coverage for 30 years.

Accessories that Protect


Beyond shingles, GAF provides an extensive range of accessories, designed to enhance roofing performance and durability. These include leak barriers and breathable synthetic underlayments that protect against moisture, ensuring a comprehensive defense against weather-related damage.

Streamlined Commercial Roofing Solutions


For commercial projects, GAF introduces a variety of maintenance and repair products, including new aerosol solutions like PVC Cleaner and TPO Red Primer. These products enhance the efficiency of installation and maintenance, making the roof repair process as smooth as possible. New innovations, such as the GAF UltraClear Roof Sealant, address crucial areas, sealing seams without discoloration, while GAF’s Primerless Cover Tape and Everguard® TPO with dirt-blocking film promote efficiency by reducing the cleaning needed post-installation.

GAF is also committed to sustainability with products designed for energy efficiency. Offering the EnergyGuard NH Polyiso line, these roofing solutions incorporate recycled materials, adapting to various green certifications such as LEED and GreenGuard.

Building Resilient Communities


Recognized as a powerhouse in storm restoration, GAF collaborates with the Insurance Institute for Business & Home Safety (IBHS) to train contractors on FORTIFIED roofing systems. This program equips roofing professionals with the skills needed to construct roofs that withstand severe weather, significantly reducing the impact of natural disasters on communities. Since the inception of this initiative in 2025, over 1,100 individuals from more than 600 Master Elite® companies have received training,

GAF is also involved in community upliftment through its Community Contractor Program, where certified contractors partner with non-profits to contribute their expertise and labor to community projects, furthering resilience.

Digital Tools for Contractor Growth


GAF understands the challenges faced by roofing contractors, which is why it provides various digital tools and services like GAF ScopeConnect and GAF QuickMeasure. These tools optimize operational efficiency, enabling contractors to manage measurements and insurance processes seamlessly. Furthermore, GAF has partnered with YARDZ, offering discounted rates for equipment inventory management.

During the expo, the Center for the Advancement of Roofing Excellence (CARE) also offers live demonstrations and educational sessions, enhancing contractor skill sets in real-time.

Overall, GAF's presence at IRE 2026 not only emphasizes innovation and sustainability but also showcases their commitment to supporting contractors and communities alike. For more details about GAF's solutions and ongoing initiatives, visit GAF's official site.

Topics Consumer Products & Retail)

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