#Japan #Tokyo #Lotte #Pie no Mi #Rare Cheesecake

Discover the Magic of Pie no Mi's New Series

Lotte Co., Ltd., based in Shinjuku, Tokyo, is excited to announce the launch of a new addition to its beloved Pie no Mi snack brand: the Pie no Mi Rare Cheesecake with Berry Flavor. Available nationwide from May 27, 2025, this delightful treat promises to transport consumers into a storybook world, embodying the concept of a "reading snack" that pairs deliciousness with an engaging narrative.

A Whimsical New Series

The innovative series, called Forest Patisserie, introduces an original story illustrated on the inside of the packaging, allowing snack lovers to immerse themselves in a whimsical tale while enjoying their Pie no Mi. Each bite features a crispy cheese pastry that is perfectly complemented by the freshness of a creamy cheese filling, combined with the delightful tang of sweet and sour berries. This unique flavor combination encapsulates the essence of a rare cheesecake, making it an ideal treat for those wanting to unwind and indulge.

Enchanting Characters and Mini-Stories

The package showcases two charming squirrel characters, Pail and Roxy, who embark on an adventure to create a new Pie no Mi to bring joy to their forest friends. Their heartwarming story unfolds in a mini-narrative that adds an extra layer of enjoyment to the snack. In an exciting twist, the Forest Patisserie theme broadens the Pie no Mi universe, and the packaging features two different designs, one of which depicts a beloved character eagerly awaiting the grand opening of the patisserie.

This eye-catching packaging is designed to be savored not only for its taste but also for its creative storytelling, encouraging consumers to take a moment to appreciate the details and engage with the enchanting narrative.

A Response to Consumer Needs

The Pie no Mi brand has garnered a passionate following due to its delicious flavor and imaginative packaging that evokes the charm of a storybook. Feedback from fans highlights their love for the comforting feelings the package inspires. In today's fast-paced world, people often seek small moments to relax and rejuvenate amidst their busy routines, whether from work, household chores, or parenting responsibilities.

Lotte identified this desire for soothing experiences and aimed to create a snack that blends taste with storytelling. The launch of the Pie no Mi Rare Cheesecake with Berry Flavor is a response to these consumer needs, ensuring that with each snack, individuals can savor not just the flavor but also the narrative that enhances their emotional well-being.

Product Overview

Product Features

• - Layers of Delight: The 64 layers of crispy cheese pastry perfectly encapsulate the flavor of a rare cheesecake, enhanced with refreshing and tangy berry chocolate.
• - Timing and Enjoyment: The fragrant cheese pastry and the light sweetness of the cheesecake chocolate make it the perfect indulgence for a much-needed break.
• - Engaging Packaging: The mini-story within the packaging allows for a delightful escape into an enchanting world, captivating consumers’ imaginations.

Product Details

• - Product Name: Pie no Mi Rare Cheesecake with Berry Flavor
• - Release Date: May 27, 2025
• - Distribution Area: Nationwide
• - Content Weight: 69g
• - Price: Open price (expected retail price around 259 yen including tax)

Lotte continues to innovate within the snack market, ensuring that their products not only taste great but also provide an enchanting experience. For more information, visit Lotte's website.