Introducing 'Live Boshi': The New Character from LIVE BOARD Set to Captivate Audiences
On July 1, 2026, LIVE BOARD, a company based in Shibuya, Tokyo, will launch its original character, 'Live Boshi'. This delightful character will appear in short animations broadcast across LIVE BOARD's owned media channels. The creation of Live Boshi marks a significant step in the company's ongoing mission to enhance everyday life with engaging content, aiming to create enriching encounters with audiences.
LIVE BOARD has a track record of presenting various forms of content, including sports and art, which brighten daily lives. The introduction of Live Boshi is intended to make the LB media more appealing to consumers, fostering a sense of community among viewers who feel a deeper connection to the media they engage with.
Live Boshi is an endearing character resembling a curious hat that consumes everything it encounters. This character is designed to be inquisitive about the human world, exploring various aspects of it with a whimsical twist. Anyone who crosses paths with Live Boshi may receive a delightful surprise, symbolizing serendipity and joy in everyday encounters.
The character's illustration has been crafted by the talented art director and illustrator, Midori Manda, who has worked on multiple acclaimed projects. Manda embraced the core value of serendipity in the design and animated introduction of Live Boshi, capturing the essence of unexpected, joyful experiences that outdoor advertising can provide.
Midori Manda commented on the design process, noting, "In a world overflowing with targeted digital advertising, there's something special about the unplanned encounters offered by Live Board's advertising. I think Live Boshi represents these unexpected meetings beautifully, providing cheerful surprises as it ventures through the streets. I aspire for this character to be well-loved for a long time."
Looking ahead, Live Boshi will feature additional stories and cross-promotional initiatives to further enhance its presence. LIVE BOARD aims to enrich urban experiences through chance encounters, ultimately crafting a vibrant and connected community through its content.
Starting on July 1, 2026, Live Boshi's animations will be released randomly across various LB owned media outlets. Please note that the exact start and end times may differ by medium, and not all platforms may feature every animation due to scheduling constraints.
LIVE BOARD is a pioneering digital out-of-home (OOH) advertising network operator in Japan, employing data-driven strategies for targeting and effectiveness. The company was the first in the domestic market to implement impression-based advertising, accounting for visibility rates irrespective of demographic shifts, such as those caused by the COVID-19 pandemic. Coupled with extensive digital OOH networks that leverage big data, LIVE BOARD also offers precise targeting capabilities that have traditionally been challenging in the OOH advertising realm.
As it rolls out this fun and innovative character, LIVE BOARD continues on its mission to redefine the experiences of chance encounters through powerful storytelling and engaging content.
Background on the Creation
LIVE BOARD has a track record of presenting various forms of content, including sports and art, which brighten daily lives. The introduction of Live Boshi is intended to make the LB media more appealing to consumers, fostering a sense of community among viewers who feel a deeper connection to the media they engage with.
Character Concept
Live Boshi is an endearing character resembling a curious hat that consumes everything it encounters. This character is designed to be inquisitive about the human world, exploring various aspects of it with a whimsical twist. Anyone who crosses paths with Live Boshi may receive a delightful surprise, symbolizing serendipity and joy in everyday encounters.
The character's illustration has been crafted by the talented art director and illustrator, Midori Manda, who has worked on multiple acclaimed projects. Manda embraced the core value of serendipity in the design and animated introduction of Live Boshi, capturing the essence of unexpected, joyful experiences that outdoor advertising can provide.
Insights from the Artist
Midori Manda commented on the design process, noting, "In a world overflowing with targeted digital advertising, there's something special about the unplanned encounters offered by Live Board's advertising. I think Live Boshi represents these unexpected meetings beautifully, providing cheerful surprises as it ventures through the streets. I aspire for this character to be well-loved for a long time."
Future Developments
Looking ahead, Live Boshi will feature additional stories and cross-promotional initiatives to further enhance its presence. LIVE BOARD aims to enrich urban experiences through chance encounters, ultimately crafting a vibrant and connected community through its content.
Broadcasting Details
Starting on July 1, 2026, Live Boshi's animations will be released randomly across various LB owned media outlets. Please note that the exact start and end times may differ by medium, and not all platforms may feature every animation due to scheduling constraints.
About LIVE BOARD
LIVE BOARD is a pioneering digital out-of-home (OOH) advertising network operator in Japan, employing data-driven strategies for targeting and effectiveness. The company was the first in the domestic market to implement impression-based advertising, accounting for visibility rates irrespective of demographic shifts, such as those caused by the COVID-19 pandemic. Coupled with extensive digital OOH networks that leverage big data, LIVE BOARD also offers precise targeting capabilities that have traditionally been challenging in the OOH advertising realm.
As it rolls out this fun and innovative character, LIVE BOARD continues on its mission to redefine the experiences of chance encounters through powerful storytelling and engaging content.
Topics Entertainment & Media）
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