Unveiling the Power of Viewing Attitudes in B2B Marketing Strategies

Unlocking B2B Marketing Potential with Viewing Attitudes

In the rapidly evolving landscape of B2B marketing, CMO Shori Tanaka of Frontier Corporation is set to share invaluable insights at the upcoming online conference "B2B BUSINESS BREAKTHROUGH" on June 24, 2026. With an annual budget for activities exceeding 110 billion yen, the business matching service Ready Crew has been instrumental in navigating this transformative era.

The Changing Environment

As technology advances and information proliferates, the methods and strategies utilized in B2B marketing are being challenged like never before. Many companies are grappling with diminishing returns on their marketing investments, feeling overwhelmed by traditional tactics such as web advertisements and exhibitions that no longer deliver the expected results. It is within this context that Tanaka and his team have sought to define a new approach to understanding audience behavior through the concept of 'viewing attitudes.'

Embracing Viewing Attitudes

Tanaka emphasizes that the key to successful marketing is not just measuring the volume of impressions but understanding the psychological state of the target audience when they encounter information. The session will focus on the significance of 'viewing attitudes'—a fresh perspective that shifts the focus from sheer exposure to how audiences are mentally engaging with content. This could be a turning point for many enterprises looking to break through the noise and connect effectively with their prospects.

Why Viewing Attitudes Matter

The crux of the discussion will revolve around establishing a new standard for media selection by evaluating target audiences based on their mental readiness and emotional engagement. Furthermore, Tanaka aims to guide participants on how to create a notable presence before potential clients, enabling companies to foster high-quality discussions and partnerships.

A Look at the Conference

The "B2B BUSINESS BREAKTHROUGH" event promises to provide a platform for ingenuity and dialogue geared towards non-linear growth in B2B endeavors.

- Event Name: B2B BUSINESS BREAKTHROUGH
- Date: June 24, 2026
- Format: Online
- Cost: Free (Pre-registration required)
- Organizer: TOYNOVA Co., Ltd.
- Official Website: TOYNOVA Event Page

Join this enlightening session to unearth how focusing on viewing attitudes can reshape your B2B marketing strategies and lead to remarkable results.

About Shori Tanaka

Tanaka, who graduated from Osaka University, boasts a diverse background in management at international firms and a robust experience in digital marketing. After successfully leading marketing initiatives in various capacities, he joined Frontier Corporation in 2020. As the current CMO, he has played a pivotal role in driving strategic marketing policies and digital transformation efforts across the company, culminating in his appointment as a board member in 2021.

Exploring Ready Crew

Ready Crew stands as a significant player in the business matching sector, handling a staggering budget of 110 billion yen annually and facilitating over 140,000 successful matches. Recognized for its ability to deliver optimal matches for growth, the platform has been adopted by approximately 70% of listed companies. A hallmark feature of Ready Crew is its unique 'contextual sales' approach, adept at uncovering latent challenges through insightful dialogue with clients, ultimately revealing their true needs, even those they may not acknowledge themselves.

For successful use cases, check out the Ready Crew Results.

Company Overview

- Name: Frontier Corporation
- Headquarters: 17th Floor, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya, Tokyo
- CEO: Masahiro Takahashi
- Business: Operation of the business matching agent "Ready Crew"
- Established: November 2009
- Website: Frontier Corporation