#Japan #Luup #Naha City #Hot Okinawa

Luup and Hot Okinawa Research Institute: A New Mobility Era in Naha City

In a significant move aimed at transforming urban mobility in Okinawa, Luup Co., Ltd., headquartered in Shinagawa, Tokyo, has announced its partnership with Hot Okinawa Research Institute, based in Nago, Okinawa. This collaboration is set to commence on July 8, 2025, with the introduction of the "LUUP" sharing service, offering electric kickboards and electrically assisted bicycles in Naha City. The primary goal of this partnership is to address challenges related to secondary transportation and urban planning in Okinawa.

The Vision Behind Luup

Luup is on a mission to create infrastructure that turns urban areas into vibrant and easily accessible locations, focusing on shared micro-mobility services. By offering a range of options, including electric kickboards and bicycles, Luup aims to establish efficient first and last-mile transportation solutions. Their vision is to ensure that people can move freely and seamlessly within their surroundings.

Additionally, Hot Okinawa Research Institute pursues the mission of creating a prosperous future for Okinawa. The institute is committed to solving a multitude of challenges faced by the local community, particularly in tourism, transportation, and urban development. By conducting extensive research and promoting various projects, they aim to foster a society where all residents of Okinawa can thrive and engage in activities with greater freedom and abundance.

A History of Collaboration

The collaboration between Luup and Hot Okinawa Research Institute is not entirely new. In 2019, during the preliminary phase of government regulations regarding electric kickboards, they launched a pilot project at the Kanucha Resort in Nago City. This initiative enabled employees to use electric kickboards for commuting within the resort. Furthermore, in 2023, this service expanded to include visitors to the facility as a means of transportation.

Building on this foundation, both companies have committed to addressing the chronic issues of traffic congestion, parking shortages, and environmental impact that plague Okinawa as a whole. By signing this partnership agreement, Luup and Hot Okinawa aim to enhance the convenience of mobility for local residents, tourists, and business visitors alike, thereby contributing to the revitalization of urban areas across the region.

Key Areas of Collaboration

The partnership between Luup and Hot Okinawa Research Institute encompasses several vital areas where they will collaborate and support each other:

1. Improving Mobility Convenience and Circulation
The initiative focuses on enhancing the ease of transit within the Okinawa area, making mobility more seamless for users.

2. Introducing Electric Micro-Mobility Ports
The companies will work together in establishing ports for electric micro-mobility vehicles, collaborating with local authorities for support.

3. Expanding Visitor and Inbound Needs
Discussions regarding the growing needs of visitors will be a primary focus, promoting synergy between both parties.

4. Awareness on Traffic Safety and User Etiquette
Conducting educational activities on safe transportation practices and responsible usage of shared mobility options will be prioritized.

5. Contributing to Sustainable Development Goals (SDGs)
The partnership will align with and support sustainable development initiatives, addressing regional environmental concerns.

6. Activating Local Communities
The overarching aim is to invigorate local communities through shared efforts and innovations in mobility solutions.

Conclusion

With this partnership, Luup and Hot Okinawa Research Institute mark the beginning of an exciting new chapter for urban mobility in Naha City. By combining their efforts and expertise, they are poised to not only address existing transportation challenges but also catalyze a robust, sustainable future for Okinawa's urban landscape. The duo's commitment to enhancing mobility for residents and visitors alike heralds a promising era of progress and innovation in local transportation services.

Company Overview

• - Name: Luup Co., Ltd.
• - Location: 7th Floor, FORECAST Gotanda WEST, 8-9-5 Nishigotanda, Shinagawa, Tokyo
• - CEO: Daiki Okai
• - Founded: July 2018
• - App Download: LUUP App

Note: The LUUP app is compatible with devices running iOS 16 or later, iPhone 8 or newer (excluding iPhone SE 1st generation), and Android OS version 10.0 or higher.