As the summer sun approaches, Japan comes alive with vibrant celebrations and events. This July, the Japan 47 GO initiative brings you a selection of must-see festivals across the country, showcasing rich local traditions, tasty fare, and unforgettable experiences. Get ready for a month packed with excitement!
Noto Town's Abare Festival (July 3-4)
In Noto Town, Ishikawa Prefecture, the Abare Festival marks the official start of summer with a thrilling display of culture and tradition. Witness towering 7-meter tall Kiriko floats dancing amidst flames, alongside two sacred palanquins dunked into the sea. This spectacular event not only features impressive visuals but also represents the perseverance and spirit of the local community. The roar of crowds and the flickering of flames create an unforgettable atmosphere.
Kuroshio Town Aquathlon Competition (July 5)
On July 5, the Kuroshio Town in Kochi Prefecture hosts the Iggosso Aquathlon, where both seasoned competitors and beginners can participate in short-distance swim and run categories. Leading up to the event, attendees can indulge in a pre-festival party featuring a traditional bonito (Katsuo) burning experience, which allows participants to taste and enjoy local dishes. This combination of sport and gastronomy is sure to delight all ages.
37th Ebetsu Pottery Market (July 11-12)
Located in Ebetsu City, Hokkaido, the 37th Ebetsu Pottery Market invites visitors to engage with artisans from the city known for its pottery and bricks. This event offers a chance to connect with the makers themselves, learn about the art of pottery, and immerse oneself in the local culture. Visitors can expect a hands-on experience, making it an opportunity to understand the craftsmanship and passion behind each piece.
Nagato City Whale Festival 2026 (July 19)
On July 19, Nagato City in Yamaguchi Prefecture will host the 2026 Whale Festival, a unique event where men in traditional red fundoshi garments recreate Edo-period whaling techniques. The dramatic portrayal of challenges faced during whale hunts is a sight to behold, highlighting Japan's historical relationship with the ocean. Participants can also enjoy traditional whale songs, offering a glimpse into the rich heritage of this coastal community.
Mooka's Summer Festival - Kojin Festival (July 24-26)
Mooka City in Tochigi Prefecture will sparkle with 15,000 fireworks lighting up the night sky on July 25 during the Mooka Summer Festival. This event combines traditional ceremonies with a festive pedestrian area filled with food stalls and lively entertainment. Over the course of three days, guests are invited to join in the celebrations that warmly showcase Mooka's vibrant culture.
Event Calendar for July 2023
For a comprehensive lineup of events happening from July 1 to July 31, visit our event calendar linked above. Explore local cultures, taste delicious foods, and make unforgettable memories this summer in Japan. Whether you're a local resident or a tourist, these festivals offer a unique window into the heart and soul of Japanese summer traditions.
Gather your friends and family, and partake in the joy and spirit of these amazing events. There's no better way to embrace the summer than with lively festivals that celebrate community and heritage across Japan.