#United States #Westport #Dynata #Chief Revenue Officer #Richard Henderson

Dynata's New Chapter with Richard Henderson at the Helm

In an exciting move on April 13, 2026, Dynata, a leader in global first-party consumer survey data and audience engagement solutions, has officially welcomed Richard Henderson as its Chief Revenue Officer (CRO). This strategic appointment aims to enhance Dynata's capability to deliver high-quality outcomes and value to clients worldwide.

A Proven Leader in the Industry

Richard Henderson brings a wealth of experience to the table, boasting over 25 years in transforming commercial organizations within software, data, and information services. He has held significant roles in both public and private sectors with companies such as FiscalNote and Higher Logic. Notably, during his tenure as CRO at FiscalNote, Henderson successfully managed a high-performing global team and significantly bolstered revenue channels.

Dynata CEO Mike Petrullo expressed confidence in Henderson’s ability to modernize Dynata’s go-to-market strategy, stating, “Richard brings the exact combination of global scale, data-centric product experience, and go-to-market discipline we need.” His extensive expertise in navigating complex, multi-product environments will be invaluable as Dynata advances its platform strategy.

Focus on Global Sales and Marketing

As CRO, Henderson's responsibilities will encompass overseeing Dynata’s expansive go-to-market organization that includes global sales and strategic marketing. His commitment to streamlining operations and maintaining quality will be crucial in driving consistent outcomes. He has extensive experience in leading multi-regional organizations spanning North America, EMEA, APAC, and Latin America, making him well-versed in delivering tailored solutions in diverse markets.

Embracing Data-Centric Business Models

Dynata aims to leverage its strengths in first-party data, prioritizing quality, privacy, and governance. Henderson stated, “Dynata has an unmatched asset in its real-people, first-party data, combined with a clear commitment to quality, privacy, and governance.” This emphasis on sophisticated data and analytics solutions is anticipated to enhance Dynata's market position further.

Looking Ahead

Henderson's vision aligns closely with Dynata's strategic priorities, especially in commercializing data-driven insights. He is expected to lead the company towards scaling a modern, data-focused go-to-market organization that not only meets the expectations of clients but also delivers measurable impacts across various sectors.

About Dynata

Dynata stands as the world’s largest first-party data company specializing in insights, activation, and measurement. It caters to a diverse range of over 6,000 clients, including market research firms, media and advertising agencies, and various corporate customers. The company's vast reach, combined with its extensive library of consumer profiles collected through surveys, enables it to deliver accurate and trustworthy data solutions.

Overall, Henderson's appointment marks a significant step for Dynata as it continues to solidify its leadership in the data services industry. With a focus on enhancing global outreach and refining its product offerings, Dynata is poised for impressive growth and innovation under Henderson’s expert guidance.