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Ashley Introduces Ashley Luxe

In a move that marks a significant milestone in the world of home furnishings, Ashley has unveiled its innovative collection, Ashley Luxe, featuring the multi-talented Hailee Steinfeld as its face. This launch aims to set a new benchmark in modern elegance, offering luxurious yet attainable living solutions. Inspired by the belief that exquisite design doesn't have to come with a hefty price tag, Ashley Luxe combines distinctive style, high-quality materials, and superior craftsmanship.

Hailee Steinfeld, an Academy Award-nominated actress, recording artist, and producer, naturally aligns with the contemporary flair and essence that Ashley Luxe seeks to embody. With her strong affinity for both home design and modern aesthetics, Steinfeld is the perfect representation of this collection, which blends opulence with everyday practicality.

A Closer Look at the Collections

The Ashley Luxe collection debuts with five unique collections: Bracken, Neo, Calden, Modero, and Whitehaven. Each series showcases refined craftsmanship while ensuring comfort and livability.

• - Bracken: This collection features natural materials combined with structured silhouettes. The Bracken line radiates understated elegance, exemplified by its use of French oak finishes that exude warmth.

• - Neo: Focused on texture and tone, the Neo collection embraces timeless designs. Each piece elegantly balances chic geometry with tactile surfaces, creating a soft, welcoming atmosphere.

• - Calden: This line is all about sophistication and comfort, featuring inviting textures within a sleek, customizable silhouette that adapts to various lifestyles.

• - Modero: Offering a modern twist on motion seating, Modero focuses on comfort with its adjustable recline feature. The unobtrusive design elevates any living space.

• - Whitehaven: Known for its rich character, the Whitehaven collection promotes modular designs with gentle curves and deep seating options, making it versatile for different living environments.

Ashley's Vision for the Future

Todd Wanek, President and CEO of Ashley, expressed his enthusiasm about the Ashley Luxe launch, stating, “This collection signifies an exciting expansion of our mission to serve customers while enhancing their home experience. We aim to bring more elevated design expressions to the market without compromising on quality, comfort, or affordability.”

The unveiling of Ashley Luxe is accompanied by a stylish television ad featuring Steinfeld. In the commercial, she humorously confronts her wardrobe dilemma, only to be captivated by the beautiful aesthetic of her Ashley Luxe furniture. The essence of the campaign, titled “Live In Luxe”, comes to life when she creatively transforms her Ashley Luxe sectional into a glamorous gown.

Hailee Steinfeld's Connection to Design

Reflecting on her collaboration with Ashley Luxe, Steinfeld commented, “Design has always been an integrated part of my life, largely influenced by my mom, who is an interior designer. With Ashley Luxe, I love how each piece is crafted to inspire personal expression, making you the artist of your space. The designs embody beauty and accessibility, making my partnership here feel very authentic.”

This brand collaboration doesn't end here. Ashley Luxe and Steinfeld are set to engage in further promotional strategies, as more exciting initiatives await this dynamic partnership.

Explore Ashley Luxe

For those eager to indulge in the world of Ashley Luxe, all pieces are available both online and in-store at Ashley's nationwide locations. To shop the collection and stay updated, visit the Ashley Furniture website and follow them on social platforms.

About Ashley

With over 1,100 stores across more than 75 countries, Ashley has positioned itself as a trusted leader in the furniture industry. The brand is committed to helping individuals realize their home design dreams. To discover more about what Ashley offers, visit www.ashley.com and connect through their social media channels.